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International Convention on Interactive TV Media: ITVM '95

An International Convention on Interactive TV Media, ITVM '95, will take place at the Palais des Congres in Paris from 5 to 7 December 1995.

ITVM '95 will offer professionals from the audiovisual field and from online technologies a forum where the budding interactive televis...

5 December 1995 - 5 December 1995
France

An International Convention on Interactive TV Media, ITVM '95, will take place at the Palais des Congres in Paris from 5 to 7 December 1995.

ITVM '95 will offer professionals from the audiovisual field and from online technologies a forum where the budding interactive television market can take root.

By comparing experiments, equipment, simulated or life-size tests of interactive programmes and services, ITVM '95 will help to assess market reactions to interactive supply and suggest methods of promoting services. It will cover three main themes:

5 December: Controlling terminals, return path technologies and market development. Three simultaneous conference-debates will be held on:

- Multiplicity of systems and market coherence;
- What terminals for what services?
- What return path for what markets?
- Plenary session: Is a universal system desirable or possible in the short term?

6 December: What marketing for what market? Three simultaneous conference-debates will be held on:

- Towards active audiovisual consumption;
- Implementing supply marketing;
- Equipping and requirements of the home;
- Plenary session: Anticipating the market or listening to what it has to say;

7 December: What products for what content and what distribution? Three simultaneous conference-debates will be held on:

- Interactive television: from design to distribution;
- Interactive programmes or interactive programming?
- From home shopping to education;
- Plenary session: Producers and channels: a new relationship.

The date of a further plenary session on "Experimental platforms: success or failure" is still to be scheduled.
For further information, please contact:

ORTECH
Daniele Cognez/Fabienne Roch
Paris-Conservatoire
BP 5
11 rue Bergere
F-75432 Paris Cedex 09
Tel. +33-1-45230816; Fax +33-1-48240181