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New Mobile services at big events using DVB-H broadcast and wireless networks

Objective

Mobile services are a hot topic nowadays. Deployment of TV on Mobile has started some time ago with the availability of high performance 3G networks and phones. In a lot of European countries and the USA the first generation of TV services based on a mobile broadcast standard is being tested and evaluated and the commercial rollout is almost starting.

MOBISERVE has the objective to do research in the field of convergent interactive services using rich-media information. Not all the standards and related technology is available yet. MOBISERVE will design and evaluate innovative solutions for these "second phase" highly interactive services. The starting point will be new user scenarios related to big events like the Olympic games in Beijing in 2008. Two user scenarios will be defined at the games itself. Moreover, one scenario how to "relive" the games at home using the home cinema and another one related to the experience of the service at a hotspot through service relay. MOBISERVE will access the value and user feedback regarding the services by a trial during the Olympics.

Key results are expected in the field of:
- New interactive rich-media service scenarios for public visiting sports events.
- Enabled by an innovative interactive service application platform.
- The value of the service is tested with a user focus group during a trial at Olympics Beijing.
- An adaptation to software, API's and related standards to enable convergent services in mobile
phones originating from various sources (e.g. DVB-H, GPRS, WLAN).
- Technology to deal with (electronic) coexistence of multiple channels in a terminal.
- Technical options to "relive" the sports events experience at home and through a service relay at a hotspot.

Field of science

  • /engineering and technology/electrical engineering, electronic engineering, information engineering/information engineering/telecommunications/mobile phone

Funding Scheme

STREP - Specific Targeted Research Project
Leaflet | Map data © OpenStreetMap contributors, Credit: EC-GISCO, © EuroGeographics for the administrative boundaries

Coordinator

THOMSON GRASS VALLEY FRANCE SA
Address
1, Rue De L'hautil, Zone Des Boutries
78700 Conflans Sainte Honorine
France

Participants (8)

BEIJING ALL MEDIA AND CULTURE GROUP CO. LTD
China
Address
14 Jianguomenwai Street, Chaoyang District
100022 Beijing
BEIJING FRANCE TELECOM R&D COMPANY LIMITED
China
Address
10F South Tower, Raycom Infotech Park C, 2 Kexueyu
100080 Beijing
CHINA INTERNATIONAL TELEVISION CORPORATION
China
Address
Yang Fang Dian Lu 9
100038 Beijing
PHILIPS (CHINA) INVESTMENT CO. LTD
China
Address
20-22F, 218 Tianmu Western Road
200070 Shanghai
PHILIPS ELECTRONICS NEDERLAND B.V.
Netherlands
Address
Boschdijk 525
5621 JG Eindhoven
STREAMEZZO SA
France
Address
21 Avenue Victor Hugo
75016 Paris
TECHNISCHE UNIVERSITAET BRAUNSCHWEIG
Germany
Address
Pockelstrasse 14
Braunschweig
THOMSON BROADBAND R&D (BEIJING) CO., LTD
China
Address
8Th Floor Block A Technology And Wealth Center, 8 Xueqing Rd
100085 Haidian District, Beijing