The TINCULT project explores the interplay of time and number in human cognition, focusing on how these concepts are culturally and linguistically framed in indigenous societies. Although fundamental to cognition, the expression of time and number varies greatly across cultures, and research has primarily focused on WEIRD (Western, Educated, Industrialized, Rich, Democratic) populations, leaving a gap in understanding traditional societies. For the Huni Kuĩ, Kamaiurá, and Awetý of Brazil, time is not tracked with clocks or calendars, and their number systems involve fewer than 20 terms. TINCULT examines how these communities conceptualise time and number, challenging assumptions of universality in cognitive science.
Importance for Society
Preserving Endangered Cultures: TINCULT documents and revitalises endangered languages and cultural knowledge, helping maintain global diversity.
Challenging Cognitive Universality: Findings from non-WEIRD populations challenge cognitive science assumptions, enriching anthropology and linguistics.
Cultural and Educational Impact: Research results support bilingual education and cultural preservation efforts, contributing to inclusive education and intercultural understanding.
Broader Societal Relevance: Insights can enhance cross-cultural communication, supporting a nuanced view of time and number’s role across societies.
Overall Objectives
Advance Scientific Understanding: Deepen knowledge of cultural variability in time and number conceptualisation in traditional societies.
Document and Revitalize Languages: Contribute to the preservation of the Huni Kuĩ, Kamaiurá, and Awetý languages, including curriculum materials for indigenous schools.
Inform Cognitive Science Debates: Examine non-Western perspectives to challenge cognitive constructs like the mental number line and timeline.
Create Educational Resources: Develop materials for local schools, scientific publications, and public engagement activities. TINCULT has documented unique ways of conceptualising time and number, revealing the use of non-metric time systems and minimal number systems in daily life through language, gestures, and artefacts. The project contributes to endangered language revitalisation with educational materials, challenges universality assumptions in cognitive science, and will share findings with academic and public audiences through publications, podcasts, and workshops.