Despite the expansion of anti-discrimination laws and the promotion of diversity policies as pathways to inclusive workplaces, discrimination against ethnic minorities remains a persistent and widespread problem, especially in the labour market. At the same time, individuals who experience discrimination firsthand are often accused of being overly sensitive or labeled as troublemakers. Our approach uniquely emphasizes that discrimination is fundamentally relational: it involves multiple people and perspectives. We will examine how hiring and workplace discrimination is perceived, recognized or challenged by victims, bystanders, perpetrators, and professionals in HR and legal roles. Drawing on interviews, analysis of discrimination complaints and case studies, we will investigate how structures like anti-discrimination laws and diversity policies can confer or deny legitimacy to discrimination claims, shaping what counts as discrimination, both in workplaces and legal settings. While diversity policies and anti-discrimination measures can promote a sense of fairness, they may also hide ongoing inequalities in job access and career advancement. The TARGETS project aims to uncover these possible unintended effects. We will also focus on perceptions of discrimination in everyday workplace interactions, relying on innovative survey experiments to study how people react to situations that may be considered discriminatory. We will compare the perspectives of multiple groups (targets, perpetrators, allies and bystanders), focusing on the factors that lead to disagreements about whether an event is truly discriminatory. Additionally, we will collect longitudinal data on whether and how ethnic minorities strategically navigate their job searches to avoid discrimination. By doing so, we will challenge dominant views that portray them as passive agents and improve our understanding of how individuals’ actions can help counteract labour market inequalities. TARGETS is an ambitious and interdisciplinary research program that combines methods and insights from sociology, social psychology, organizational studies and sociolegal perspectives. Through its novel, multi-actor and dynamic framework, TARGETS aims to advance our understanding of how victims come to be recognized as targets of discrimination. Such knowledge is essential, not only for providing victims with appropriate support, but also for preventing conflict between groups and within organizations.