Objective
BEATLES aspires to change the way agri-food systems currently operate and accelerate the systemic and systematic behavioural shift to climate-smart agriculture and smart farming technologies fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels. By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations. Through targeted selection of agri-food value chains across the EU and by engaging multiple stakeholders in the co-creation of systemic innovations, in the context of appropriate behavioural and experimental settings, the project will provide an integrative inventory of behavioural insights about the full range of “lock-ins” and levers that hinder or motivate behavioural change, including individual, systemic and policy factors. Five different food systems representing the major crop and livestock farming systems in Europe (cereals, dairy, stone fruits, livestock, vegetables) in various EU regions (Western, Eastern, Southern and Northern Europe), will be studied to account for the diversity in agri-food systems and conditions in the EU. The behavioural insights are used to develop transformative pathways, via business strategies and policy recommendations, to encourage transition to fair, healthy and environmentally-friendly food systems. BEATLES will provide a set of business strategies establishing roadmaps for a fair shift towards climate-smart agriculture, based on environmental, social and economic sustainability assessments. Moreover, a series of policy recommendations and tools will be developed to foster behaviourally informed policy design and implementation. The active participation of multiple value chain actors, at various levels of society (public, political, professional), in the co-creation activities all along the project’s lifespan will establish a mutual understanding of the value
Fields of science
- agricultural sciencesanimal and dairy sciencedairy
- agricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturefruit growing
- agricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturevegetable growing
- agricultural sciencesanimal and dairy sciencedomestic animalsanimal husbandry
- agricultural sciencesagriculture, forestry, and fisheriesagriculturegrains and oilseedscereals
Keywords
Programme(s)
Funding Scheme
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinator
118 55 ATHINA
Greece
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Participants (16)
6708 PB Wageningen
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6708 PB Wageningen
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1165 Kobenhavn
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1040 Bruxelles / Brussel
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
104 51 Stockholm
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157 80 ATHINA
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551 33 Kalamaria, Thessaloniki
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
82166 Munchen
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
31610 Navarra
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6708 PV Wageningen
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
LT-08412 Vilnius
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
8830 Tjele
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
1000 Ljubljana
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28013 Madrid
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
89167 Mazeikiai
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
04204 Vilnius
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Partners (1)
Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
EN5 5RN London
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.