Project description
A female force to assist in growing business strategy
In collaboration with medical experts, the Nordic startup Connect the Dots (CTD) is developing a virtual world where extensive medical procedural training can be carried out in a safe environment. The aim is to increase the efficiency and availability of training, without putting any patient at risk. In this context, the EU-funded Women Tech EU project will assist CTD, with its female founder and CEO, in its business growth strategy (based on research and knowledge about the market in Norway and beyond) through mentorship and funding. Specifically, the project will help CTD to build a high-performance team that will strengthen the company’s foundation.
Objective
Primary objectives are market mapping and scaling growth related to our business plan. It is highly relevant to implement these in our strategic planning and development from an early stage to assess our market opportunity at a fast pace. Secondary objectives are preparing our business for expansion through insight into public procurement and employment.
Up until today we have gained information on the market situation for VR training in Norway, and characteristics that are important to take into consideration in our country. However, we are focusing on developing VR-training on international standardized procedures, confirming a great potential for our solution outside of the country. In order to succeed, we need to dedicate resources to execute an analysis of the international market. In particular, we need to conduct a competitor landscape analysis in the field. This includes addressing suppliers of medical training in VR and suppliers of e-learning for procedural training. Additionally, we need to address which markets will be our primary objectives for future expansion. These will be addressed by conducting a target market analysis and industry overview. We thereafter need to get insight and knowledge on the purchase process for our primary objectives, besides building the foundation for our employment.
Women TechEU can help our business growth strategy both through mentorship and financing. We would benefit from having a mentor with experience from working with business in a fast-paced growth environment. Furthermore, we would benefit if the mentor had worked with MedTech and/or internationalization. It would be valuable for us to have a mentor that could play an active role in helping us improve our starting point related to facing the demanding and time-consuming purchase process. Included in this, is having mentorship to help us evaluate and strengthen our foundation for building a high-performance team.
Fields of science
Programme(s)
- HORIZON.3.2 - European innovation ecosystems Main Programme
Funding Scheme
HORIZON-AG-LS - HORIZON Lump Sum GrantCoordinator
9019 TROMSO
Norway