An extensive mapping of scientific literature on soil ecosystem services was carried out (WP1). Evidence was compiled in an internal report, and was then used as a basis for the development and completion of the basic evaluation framework. The scientific rational (i.e. linking ecosystem services with farming practices, soil health and farm economics) has been enlarged with relations between (1) ecosystem services and farming practices, (2) farming practices and soil health indicators and (3) ecosystem services and farm economics. Seven regional testing grounds (TGs) have been established across Germany, Denmark, Belgium, The Netherlands, Poland and Portugal. In each TG, a (core) group of actors has been identified and engaged to co-design and implement a(n) (emerging) business model. Each TG has produced an implementation plan with a completed SoilValues business model canvas, based on a preliminary design of a Soil Health Business Model (SHBM) and in interaction with regional stakeholders. The process of co-design and implementation of the seven respective SHBMs are being actively tracked through log-books and periodic reflections between TG leads. The first 6 Communities of Practice (CoP) were formed in the initial countries (Portugal, The Netherlands, Belgium, Germany, Poland, and Denmark). This was achieved through a variety of activities including a network analysis, workshops with the CoPs and a literature review. Frequent consultation with the CoP-leads, TG leads and the wider consortium ensures that the CoPs and TGs remain aligning in their aims towards the validation and scaling-up plans of the business models. Through comprehensive interviews and stakeholder consultations, critical information has been gathered from organisations that supply incentives for SHBMs. This has built a robust understanding of the current landscape, identifying what works and highlighting best practices. Anchored within this, an assessment framework has been outlined and a set of general recommendations for effective incentives have been formulated. Building on these, we have elaborated tailored advice on an effective financing approach and optimal targets for policy incentives through drafting one policy and one practice brief. The SoilValues website has been created and developed to be a strong tool supporting the actions of raising awareness and inform about the projects and its results. Further, social media channels (X and LinkedIn) ensure visibility and access to the various stakeholder groups. Finally, a number of promotional materials have been produced for communication and dissemination purposes during project-related outreach activities.