Periodic Reporting for period 1 - SMC (Sales & Marketing Campaign)
Reporting period: 2023-07-01 to 2024-12-31
EMM is at the forefront of developing cutting-edge smart payload solutions, focusing on satellite electronics and on-board processing systems. The company's first products, the Smart Processing Module (SPM) and Smart Power Supply (SPS), have successfully completed their initial product cycles, with the first hardware designs now available. These innovative products are integrated into a smart on-board computing solution tailored for NewSpace satellites, enabling them to operate high-performance payloads beyond the capabilities of current CubeSats.
The Smart Processing Module (SPM), an FPGA-based System-on-Module, offers exceptional processing power with data throughput in the Gbit/sec range, coupled with real-time processing. Its hybrid architecture of FPGAs and processors allows simultaneous parallel and serial data processing, achieving high efficiency with minimal power consumption. Built-in error correction coding and redundancy ensure system reliability, while customizable artificial intelligence applications further enhance its state-of-the-art capabilities.
To capitalize on the success of these advancements and establish a strong presence in the market, a comprehensive sales and marketing strategy is crucial. This will ensure that EMM’s innovations gain the visibility they deserve and reach key stakeholders in the NewSpace industry.
The Sales & Marketing Campaign (SMC) project is designed to support the next phase of product development by enhancing market awareness and driving adoption of EMM’s innovative solutions. The campaign will focus on:
1. Increasing Market Visibility: Through strategic communication channels, such as publications, social media engagement, and conference attendance, the campaign will ensure EMM’s products gain recognition within the satellite and NewSpace communities.
2. Showcasing Product Capabilities: By developing demonstrators and case studies, the campaign will provide tangible proof of the Smart Processing Module’s and Smart Power Supply’s capabilities, emphasizing their performance and reliability.
3. Strengthening Industry Relationships: Attendance and participation in key industry conferences and events will facilitate connections with potential partners, customers, and stakeholders.
4. Refining Business Strategy: Updating and refining the business plan will align the marketing efforts with overall strategic goals, ensuring sustained growth and market penetration.
5. Building Brand Reputation: Through consistent and impactful marketing activities, EMM aims to position itself as a leader in smart satellite payload solutions and a key player in the NewSpace industry.
By combining technological excellence with a targeted marketing approach, the Smart Marketing Campaign will accelerate EMM’s journey toward establishing a dominant position in the evolving satellite market.
The Smart Processing Module (SPM), an FPGA-based System-on-Module, offers exceptional processing power with data throughput in the Gbit/sec range, coupled with real-time processing. Its hybrid architecture of FPGAs and processors allows simultaneous parallel and serial data processing, achieving high efficiency with minimal power consumption. Built-in error correction coding and redundancy ensure system reliability, while customizable artificial intelligence applications further enhance its state-of-the-art capabilities.
To capitalize on the success of these advancements and establish a strong presence in the market, a comprehensive sales and marketing strategy is crucial. This will ensure that EMM’s innovations gain the visibility they deserve and reach key stakeholders in the NewSpace industry.
The Sales & Marketing Campaign (SMC) project is designed to support the next phase of product development by enhancing market awareness and driving adoption of EMM’s innovative solutions. The campaign will focus on:
1. Increasing Market Visibility: Through strategic communication channels, such as publications, social media engagement, and conference attendance, the campaign will ensure EMM’s products gain recognition within the satellite and NewSpace communities.
2. Showcasing Product Capabilities: By developing demonstrators and case studies, the campaign will provide tangible proof of the Smart Processing Module’s and Smart Power Supply’s capabilities, emphasizing their performance and reliability.
3. Strengthening Industry Relationships: Attendance and participation in key industry conferences and events will facilitate connections with potential partners, customers, and stakeholders.
4. Refining Business Strategy: Updating and refining the business plan will align the marketing efforts with overall strategic goals, ensuring sustained growth and market penetration.
5. Building Brand Reputation: Through consistent and impactful marketing activities, EMM aims to position itself as a leader in smart satellite payload solutions and a key player in the NewSpace industry.
By combining technological excellence with a targeted marketing approach, the Smart Marketing Campaign will accelerate EMM’s journey toward establishing a dominant position in the evolving satellite market.
1. Development of the Demonstrator Prototype
- Designed and built a demonstrator for the Smart Power and Processing Module (SPPM) to showcase its capabilities in camera applications.
- Integrated initial boards (SPM and SPS) with a 4K resolution webcam for satellite monitoring, utilizing a 1-meter flex-PCB for connectivity.
- Conducted modifications to the electrical design and developed software for managing camera data and enabling communication with onboard systems.
- Demonstrated a fully assembled hardware setup capable of basic functionality, including image capture and control, with potential for AI and advanced features in future iterations.
2. Marketing implementation
- Developed and executed a marketing strategy focused on promoting technical expertise and solutions through targeted digital platforms and key industry events.
- Used the demonstrator as a centerpiece for engaging with potential customers and partners during fairs and conferences.
- Improved online visibility through website updates and LinkedIn campaigns, emphasizing the company’s technical strengths and innovative solutions.
3. Scientific Contribution
- Provided a practical example of how tailored payload solutions can address the specific needs of the NewSpace market.
- Advanced the company’s expertise in rapid prototyping and modular hardware design, contributing to the broader scientific and technical understanding of agile development for space applications.
Outcomes of the Action
- Functional Demonstrator: Delivered a prototype showcasing basic functionality, meeting project objectives and providing a foundation for further enhancements.
- Technological Advancement: Achieved advancements in modular hardware design and flexible system integration.
- Marketing Success: Enhanced visibility and industry recognition of the company’s technical capabilities, leading to increased customer engagement.
- Customer Acquisition: Gained early traction with customers, validating the commercial potential of the technology.
- Future Prospects: Positioned the company for continued innovation and development of AI-enabled features and additional use cases.
- Designed and built a demonstrator for the Smart Power and Processing Module (SPPM) to showcase its capabilities in camera applications.
- Integrated initial boards (SPM and SPS) with a 4K resolution webcam for satellite monitoring, utilizing a 1-meter flex-PCB for connectivity.
- Conducted modifications to the electrical design and developed software for managing camera data and enabling communication with onboard systems.
- Demonstrated a fully assembled hardware setup capable of basic functionality, including image capture and control, with potential for AI and advanced features in future iterations.
2. Marketing implementation
- Developed and executed a marketing strategy focused on promoting technical expertise and solutions through targeted digital platforms and key industry events.
- Used the demonstrator as a centerpiece for engaging with potential customers and partners during fairs and conferences.
- Improved online visibility through website updates and LinkedIn campaigns, emphasizing the company’s technical strengths and innovative solutions.
3. Scientific Contribution
- Provided a practical example of how tailored payload solutions can address the specific needs of the NewSpace market.
- Advanced the company’s expertise in rapid prototyping and modular hardware design, contributing to the broader scientific and technical understanding of agile development for space applications.
Outcomes of the Action
- Functional Demonstrator: Delivered a prototype showcasing basic functionality, meeting project objectives and providing a foundation for further enhancements.
- Technological Advancement: Achieved advancements in modular hardware design and flexible system integration.
- Marketing Success: Enhanced visibility and industry recognition of the company’s technical capabilities, leading to increased customer engagement.
- Customer Acquisition: Gained early traction with customers, validating the commercial potential of the technology.
- Future Prospects: Positioned the company for continued innovation and development of AI-enabled features and additional use cases.
Results and Potential Impacts
1. Technical Achievements:
Developed a functional demonstrator prototype for the Smart Power and Processing Module (SPPM) capable of showcasing basic imaging functionality.
Validated the hardware’s potential for integration into satellite applications, laying the foundation for future enhancements such as AI and advanced imaging capabilities.
2. Market Positioning and Recognition:
Improved market visibility through strategic participation in key industry events and an enhanced online presence, increasing customer engagement.
Successfully acquired customers, validating the commercial potential of the developed technology and strengthening the company’s position in the NewSpace sector.
3. Economic and Societal Impact:
Positioned the company as a provider of innovative and tailored payload solutions, addressing growing demands for cost-efficient and versatile space technologies.
Key needs for further uptake
1. Commercialisation:
Develop a clear commercialisation strategy to transition from prototypes to scalable products.
2. Internationalisation:
Explore global markets through partnerships and participation in international trade fairs and conferences.
Overview of the results
- A fully functional demonstrator showcasing basic capabilities was delivered, validating the feasibility of the developed technology.
- The company successfully positioned itself in the NewSpace sector through strategic marketing and event participation, resulting in increased visibility and customer engagement.
- Key areas for future development, including advanced functionalities, internationalisation, and commercialisation strategies, were identified to ensure sustained growth and impact.
1. Technical Achievements:
Developed a functional demonstrator prototype for the Smart Power and Processing Module (SPPM) capable of showcasing basic imaging functionality.
Validated the hardware’s potential for integration into satellite applications, laying the foundation for future enhancements such as AI and advanced imaging capabilities.
2. Market Positioning and Recognition:
Improved market visibility through strategic participation in key industry events and an enhanced online presence, increasing customer engagement.
Successfully acquired customers, validating the commercial potential of the developed technology and strengthening the company’s position in the NewSpace sector.
3. Economic and Societal Impact:
Positioned the company as a provider of innovative and tailored payload solutions, addressing growing demands for cost-efficient and versatile space technologies.
Key needs for further uptake
1. Commercialisation:
Develop a clear commercialisation strategy to transition from prototypes to scalable products.
2. Internationalisation:
Explore global markets through partnerships and participation in international trade fairs and conferences.
Overview of the results
- A fully functional demonstrator showcasing basic capabilities was delivered, validating the feasibility of the developed technology.
- The company successfully positioned itself in the NewSpace sector through strategic marketing and event participation, resulting in increased visibility and customer engagement.
- Key areas for future development, including advanced functionalities, internationalisation, and commercialisation strategies, were identified to ensure sustained growth and impact.