Objective
Behavioural and cognitive biases reduce the ability of decision makers to adopt the best solutions among the alternatives available. Borrowed from pre-existing knowledge in psychology on priming, “nudges” are defined as gentle interventions in a decision maker’s choice architecture (default choice, information, presentation, framing etc.), which enhance the likelihood of optimal choices. ForestAgriGreenNudges will first review initiatives and projects which explicitly or implicitly use Green Nudges to promote the use of sustainable practices in farming and forestry. It will then assess each type of nudge according to two types of criteria: 1) Criteria associated with efficacy in promoting the use of the desired practices over a sufficiently long period and 2) Criteria dictated by ethics and good practice principles (transparency, nudgee awareness, participation/self-regulation, actor-specificity, etc.) that guarantee the quality of the implementation process. Nudges will then be tested in the field and assessed on a grid, reflecting the desiderata of efficacy and implementation quality. The set of successful nudges will be enriched by innovative nudges based on information regarding attitudes and strategies of actors along the entire value chain. The resulting set of nudges together with their corresponding implementation guidelines, and the business models and market conditions which favor their application in agroforestry will be collected on an online tool (iNUDGE Academy) whose target audience will include policy makers, wholesalers, retailers, farmers and foresters. The tool will associate each nudge with implementation rules, possible domains of application and possible risks in terms of efficacy/good practice tradeoffs. Diffusion of the results among farming and forestry experts, policy makers, and actors along the value chain will maximise the impact of the project, enhancing the adoption of sustainable practices in the farm and in the forest.
Fields of science
Programme(s)
Funding Scheme
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinator
21006 Dijon
France
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Participants (13)
118 55 ATHINA
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50059 Zaragoza
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7800-502 Beja
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
21000 Dijon
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21000 Novi Sad
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53850 Lappeenranta
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1000 Ljubljana
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2070 TUNIS
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750 07 Uppsala
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34160 Castries
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89-122 Minikowo
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1350-233 LISBOA
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
LT-58344 KEDAINIU R
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Partners (2)
Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
WA6 0AR Cheshire
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Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
GU10 4LH Farnham
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