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Mapping and Matching Content Diversity and Bias in EU Online Social Networks

Project description

Measuring and mapping polarisation in online social networks

Polarisation in online social networks represents a severe challenge for EU societies, threatening democratic institutions. With this in mind, the ERC-funded PolarScopEU project proposes an application to measure and map the polarisation of online social networks in EU countries. The project will launch the tool in Greece, Portugal, and Spain, helping users understand the bias and diversity levels of their online political content. To create this application, PolarScopEU will develop two additional products: an innovative tool to measure the salience and contestation levels of different political issues, and a periodically updated database containing polarisation and issue politicisation scores. These products will enable the creation of a polarisation index of online political communication in EU countries.

Objective

PolarScopEU proposes an original application, tailored for the context of different EU countries, that will measure and map, in two-dimensional spaces, the polarisation of their online social networks. This tool, to be made available first in Greece, Portugal and Spain, addresses not only the impact that online political communication, and misinformation, is having nowadays on democratic institutions, but also citizens’ unawareness of existing biases in the online political information that they are exposed to. More concretely, relying on automated analyses of Social Media content to assess politicisation levels of multiple key issues, this application will allow its users to: 1) better understand how they place, in terms of the online content that they create and consume, in two major dimensions of political content: diversity and bias; and 2) find out which actors are closer to them when it comes to the politicisation of several important issues (e.g. European Integration, Immigration, Environment).
In order to create this application, the PolarScopEU will develop two additional products of extreme value for researchers and organisations to study, and monitor, online political communication. The first one is an innovative tool to measure, using alternative sources of text data, the levels of salience and contestation of different political issues. The second product is a periodically updated database, for each country, with polarisation and issue politicisation scores for an extensive list of national actors, including political parties, news media and other key opinion makers. These products will facilitate the comparison of issue politicisation across countries, time periods, and actors and originate an innovative polarisation index of online political communication in the EU countries.

Keywords

Host institution

INSTITUTO DE CIENCIAS SOCIAIS
Net EU contribution
€ 150 000,00
Address
AV PROF ANIBAL DE BETTENCOURT 9
1600 189 Lisboa
Portugal

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Region
Continente Área Metropolitana de Lisboa Área Metropolitana de Lisboa
Activity type
Higher or Secondary Education Establishments
Links
Total cost
No data

Beneficiaries (1)