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RuBusT: Rural Business Transfers for Stronger Societies

Project description

Business transfer role in rural revitalisation

Decades of outmigration and an ageing population have disrupted the intergenerational transmission of rural heritage. Business transfers (BTs) can reconnect older and younger entrepreneurs but are often overlooked in rural development strategies, failing to address the specific social risks faced by vulnerable communities. Supported by the Marie Skłodowska-Curie Actions programme, the RuBusT project will explore the role of BTs in rural revitalisation. Using place-based development studies and participatory research, it will assess existing assumptions about BTs in remote rural areas. Focusing on the ageing and depopulating communities of Alta Marmilla in Sardinia, Italy, the project will use interactive workshops to investigate rural BT ecosystems and engage local stakeholders in co-designing a BT strategy.

Objective

In order to continue its existence, a society needs people. But how can a society bounce back after it has passed that invisible threshold enabling its own self-reproduction? The RuBusT project tackles this question from an innovative angle, investigating the potential of business transfers (BTs) as catalysts for rural revitalisation.
Decades of outmigration and severe ageing have disrupted the spontaneous intergenerational transmission of the rural heritage. As entrepreneurial acts that can jointly preserve social and economic vitality — safer and more productive than startups — BTs appear as a promising avenue to reconnect rural generations and ensure the passage of knowledge from ageing entrepreneurs to younger innovators. Yet, not only are BTs overlooked in rural development strategies, the still developing field of BTs has mostly ignored rural realities, affected by methodologies unable to account for contextual sensitivities, that promote one-size-fits-all policies and that underestimate the level of socialisation of private risks, such as business closures, in vulnerable societies.
The project leverages the power of place-based development studies and participatory research to question on the ground each of these assumptions and influence the way we think about and practice BTs in remote rural areas (RRAs). Focusing on rapidly ageing and depopulating communities in Alta Marmilla in Sardinia, Italy, and using challenge-based interactive workshops, the project explores the nature and health of rural BT ecosystems and actively engages with BT stakeholders and citizens to co-design a BT Strategy. In this way, the project aims at strengthening BTs service provision and introducing new business models in BT transactions that prioritise local needs. Its learning outcomes can thus inspire similarly struggling European RRAs with new, practical ways to mitigate the worst effects of unfolding demographic changes and build robust rural societies.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

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(opens in new window) HORIZON-MSCA-2024-PF-01

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Coordinator

UNIVERSITA DEGLI STUDI DI CAGLIARI
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 193 643,28
Address
VIA UNIVERSITA 40
09124 CAGLIARI
Italy

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Region
Isole Sardegna Cagliari
Activity type
Higher or Secondary Education Establishments
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Total cost

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