Objective The strategic objective of HEALTH-TV is to contribute to the development of public awareness on European Health research in all European countries through television media. This objective will be reached through the exploitation and the customisation of a highly innovative TV media communication model, successfully implemented by the HEALTH-TV partnership over the past 5 years. The project will: • Fill the existing communication gap between the technical content vehiculed by the Health research and the understanding skills of the general public • Identify the key results of the Health Theme, through the permanent consultation of its relevant constituencies (including the Commission Services) and an in-depth punctual research towards individual Health projects. • Create a series of 12 high-quality free-of-rights Video News Releases (VNRs) for the general public on the basis of the key results of the research. HEALTH-TV audiovisuals will be conceived in such a way to be easily adaptable to the needs of a wide spectrum of European TV channels, either for news or features usage. The audiovisuals will mostly focus on publicly available Health projects’ results. • Include HEALTH-TV audiovisual productions into the scientific and news TV broadcasting mainstreams of major national TV channels Europe-wide by targeting broadcast media from the 27 EU Member States. • Collect actual broadcasts made by European TV stations and include them on a DVD at the end of the project, for future use and exploitation. • Monitor the progress of the project and assess its achievements and success. • Measure the media impact of the project. The project expects to have each of its audiovisual production broadcast by at least 8 major national TV stations throughout Europe and to reach an overall public TV audience of several tens of millions people. Keywords science communication television media Programme(s) FP7-HEALTH - Specific Programme "Cooperation": Health Topic(s) HEALTH-2007-4.1-5 - Global initiative on gene-environment interactions in diabetes/obesity in specific populations Call for proposal FP7-HEALTH-2007-A See other projects for this call Funding Scheme CSA-SA - Support actions Coordinator ICONS SRL Address Via santa maria 39 38068 Rovereto tn Italy See on map Region Nord-Est Provincia Autonoma di Trento Trento Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Mario Martinoli (Mr.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution € 277 274,00 Participants (3) Sort alphabetically Sort by EU Contribution Expand all Collapse all GEDEON PROGRAMMES SA France EU contribution € 177 406,00 Address 155 rue de charonne 75011 Paris See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Corinne David (Ms.) Links Contact the organisation Opens in new window LEONARDO FILM GMBH Germany EU contribution € 143 487,00 Address Marie-curie-str. 26129 Oldenburg See on map Region Niedersachsen Weser-Ems Oldenburg (Oldenburg), Kreisfreie Stadt Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Elmar Bartlmae (Mr.) Links Contact the organisation Opens in new window ASSOCIATION POUR LA RECHERCHE ET LE DEVELOPPEMENT DES METHODES ET PROCESSUS INDUSTRIELS France EU contribution € 101 744,00 Address Boulevard saint michel 60 75272 Paris See on map Region Ile-de-France Ile-de-France Paris Activity type Research Organisations Administrative Contact Delphine Bonnin (Ms.) Links Contact the organisation Opens in new window Website Opens in new window
