Objective Food safety and security are high priority issues throughout Europe at present, the subject of intense government concern, public interest, media speculation and academic scrutiny. With few exceptions, academic research on food has been fragmented with too little interaction between food scientists, health researchers and social scientists. This application builds on the success of a recently completed research programme (Changing Families, Changing Food, 2005-8) which brought together an inter-disciplinary team of over 40 researchers from the food, health and social sciences to address the complex relationships between families and food which lie at the heart of current concerns about food safety and public health. The current proposal aims to take forward the findings of that programme regarding the socially embedded nature of contemporary food choice and to make a step change in our understanding of contemporary consumer anxiety through a focused and concerted programme of research on the political and moral economies of food. The project focuses on consumer anxieties about food at a range of geographic scales, from the global scale of international food markets to the domestic scale of individual households. By taking a whole chain approach -- examining food production and consumption at all points along the chain from farm to fork -- the findings of our research will enable a major advance in our understanding of contemporary anxieties around food, with tangible effects on public health (including the reduction of obesity, diabetes and coronary heart disease). Fields of science medical and health scienceshealth sciencespublic healthmedical and health sciencesclinical medicineendocrinologydiabetesengineering and technologyother engineering and technologiesfood technologyfood safetymedical and health scienceshealth sciencesnutritionobesitysocial sciences Keywords The research will examine consumer anxieties about food at a range of geographical scales a about anxieties at consumer examine food geographical of range research scales will Programme(s) FP7-IDEAS-ERC - Specific programme: "Ideas" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) ERC-AG-SH3 - ERC Advanced Grant - Environment and society Call for proposal ERC-2008-AdG See other projects for this call Funding Scheme ERC-AG - ERC Advanced Grant Coordinator THE UNIVERSITY OF SHEFFIELD Address Firth court western bank S10 2TN Sheffield United Kingdom See on map Region Yorkshire and the Humber South Yorkshire Sheffield Activity type Higher or Secondary Education Establishments Principal investigator Peter Jackson (Prof.) Administrative Contact Joanne Watson (Ms.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution € 1 435 356,00 Beneficiaries (2) Sort alphabetically Sort by EU Contribution Expand all Collapse all THE UNIVERSITY OF SHEFFIELD United Kingdom EU contribution € 1 435 356,00 Address Firth court western bank S10 2TN Sheffield See on map Region Yorkshire and the Humber South Yorkshire Sheffield Activity type Higher or Secondary Education Establishments Principal investigator Peter Jackson (Prof.) Administrative Contact Joanne Watson (Ms.) Links Contact the organisation Opens in new window Website Opens in new window GOETEBORGS UNIVERSITET Sweden EU contribution € 249 104,00 Address Vasaparken 405 30 Goeteborg See on map Region Södra Sverige Västsverige Västra Götalands län Activity type Higher or Secondary Education Establishments Administrative Contact Pirjo Gustafson Links Contact the organisation Opens in new window Website Opens in new window