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Consumer culture in an age of anxiety: political and moral economies of food

Objective

Food safety and security are high priority issues throughout Europe at present, the subject of intense government concern, public interest, media speculation and academic scrutiny. With few exceptions, academic research on food has been fragmented with too little interaction between food scientists, health researchers and social scientists. This application builds on the success of a recently completed research programme (Changing Families, Changing Food, 2005-8) which brought together an inter-disciplinary team of over 40 researchers from the food, health and social sciences to address the complex relationships between families and food which lie at the heart of current concerns about food safety and public health. The current proposal aims to take forward the findings of that programme regarding the socially embedded nature of contemporary food choice and to make a step change in our understanding of contemporary consumer anxiety through a focused and concerted programme of research on the political and moral economies of food. The project focuses on consumer anxieties about food at a range of geographic scales, from the global scale of international food markets to the domestic scale of individual households. By taking a whole chain approach -- examining food production and consumption at all points along the chain from farm to fork -- the findings of our research will enable a major advance in our understanding of contemporary anxieties around food, with tangible effects on public health (including the reduction of obesity, diabetes and coronary heart disease).

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /medical and health sciences/health sciences/public and environmental health
  • /social sciences
  • /medical and health sciences/clinical medicine/endocrinology/diabetes
  • /engineering and technology/other engineering and technologies/food and beverages/food safety

Call for proposal

ERC-2008-AdG
See other projects for this call

Funding Scheme

ERC-AG - ERC Advanced Grant

Host institution

THE UNIVERSITY OF SHEFFIELD
Address
Firth Court Western Bank
S10 2TN Sheffield
United Kingdom
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 1 435 356
Principal investigator
Peter Jackson (Prof.)
Administrative Contact
Joanne Watson (Ms.)

Beneficiaries (2)

THE UNIVERSITY OF SHEFFIELD
United Kingdom
EU contribution
€ 1 435 356
Address
Firth Court Western Bank
S10 2TN Sheffield
Activity type
Higher or Secondary Education Establishments
Principal investigator
Peter Jackson (Prof.)
Administrative Contact
Joanne Watson (Ms.)
GOETEBORGS UNIVERSITET
Sweden
EU contribution
€ 249 104
Address
Vasaparken
405 30 Goeteborg
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Pirjo Gustafson