The most difficult challenge of the Information Society is not the development of the technology, but putting it to beneficial use. This is a managerial, cultural and people's problem, and change - even beneficial change - in these fields can be brought about only by a high degree of motivation, skill and patience. There is an urgent need for the understanding and adoption of best practice.
Project ACHIEVE tackles this problem by distilling and disseminating best practice in taking up Information Society opportunities. Best practice can be learnt only from practitioners, so the project relies on the participation of user organisations from across Europe. Sixty such organisations, from four countries, have already signified their interest in taking part. Their experience and wisdom will be elicited by interviews, by discussion, by "homework", by benchmarking activities and by study of their managerial styles. The result will be check lists, presentations, reports, diagnostics and training courses, made available across Europe in a variety of languages and a variety of media
Taking up Information Society opportunities is of course an extremely broad subject, so the project approaches it from four different and complementary angles: adoption, potential, benchmarking and management.
- how can SMEs identify and implement multimedia opportunities? ("adoption")
- how can media entrepreneurs identify the market and process potential for them? ("potential")
- how can companies undertaking process engineering measure and compare their success? ("benchmarking")
- how can multi-workplace organisations improve their competitiveness through better co-ordination and communication? ("management")
In two of these four studies a wide sample of organisations will take part and best practice will be extracted by deduction; in the other two a small sample of organisations from a single sector will work together in depth and more general conclusions will be reached by induction.
The four studies cover, between them, issues of strategy, of management of business processes, and of the use of technology. Extensive cross-fertilisation will take place between them, both during the studies and particularly in the subsequent dissemination phase. The result will be guidance - practical, usable and user friendly - on how to put Information Society opportunities into practice beneficially, rapidly and without "reinventing the wheel".
The participants will exploit the results after the project ends by organising and promoting training sessions, by benchmarking different kinds of software supported processes, by applying a diagnostic for internal co-ordination and communication and by adopting the findings within projects in the media industry.
Funding SchemeACM - Preparatory, accompanying and support measures
EC4Y 8BB London
9010 St. Gallen
EC4V 6DR London