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Content archived on 2024-05-14

Pilot for electronic marketing and trading in European small and medium enterprises

Objective

PETER will set up a pilot to demonstrate how European SMEs - sellers and customers - as well as banks can benefit from the introduction of electronic marketing and trading facilities, saving time, money and resources of work and material. It will be unique in that all aspects of commerce will be addressed, including advertising, ordering and payment, involving ISDN and the Internet. Within the wide area of electronic commerce, PETER will focus especially on the trading of Intellectual Property Rights (IPR) concerned electronic products, and will have a close relation to the IMPRIMATUR project (ESPRIT no 20676), which seeks to build consensus for a unified copyright management infrastructure for future electronic markets. Therefore, the products traded in PETER will basically consist of software solutions, training courseware, multimedia content and consultancy documents.

PETER aims to address the individual and specific needs of SMEs in different industrial sectors by making use of today's technologies and building on today's networks. For this, 24 SMEs will participate in PETER as users. The industrial sectors represented by the partners are basically the information technology, business and management consultancy and multimedia productions. The partners will integrate their respective products into the electronic commerce process of PETER, and three of them will also act as customers. The SMEs will be customers of the respective partners, and may represent all possible kind of industry.
After an introducing training on electronic commerce and related IPR issues, the user requirements for electronic commerce will be determined and specified. Based on that analysis, a demonstrator will be designed, customised and set up at the partners' and SMEs' premises. This demonstrator will gain a significant input from the technical development being performed in the IMPRIMATUR project which is going to develop an electronic copyright management system that is oriented on a generic, IPR trading consensus oriented business model. Besides this, separately existing electronic commerce techniques will be combined according to the specified user requirements. A lot of work is currently done on components which will enable conducting electronic commerce of the Internet (payment mechanisms like Ecash, SET etc.). PETER will demonstrate how these existing techniques can be combined to conduct electronic commerce and which benefits and also problems arise from their usage for the business. In order to create a realistic business environment, a financial institute will be integrated that provides accounts for electronic payment mechanisms, for that real financial transactions can take place.
Then, for an experimentation period of 13 months, the PETER demonstrator will be tested, evaluated and upgraded. The respective participants, especially the SMEs, will be supported in their daily working with the PETER demonstrator, improvements will be performed when necessary. Reports on the experience with the demonstrator and business case studies of the participating partners as well as of the involved SMEs will be performed to demonstrate the industrial relevance of electronic commerce. To the end of the project, these reports together with the introduction of electronic commerce and related IPR issues, will lead to a set of guidelines on electronic commerce and IPR, which will be made available for any interested SME and bank. This guidelines will be presented to all significant electronic commerce fora, and will serve as input for standardisation processes on electronic commerce and IPR. Furthermore, after the end of the project, the partners as well as the participating SMEs will have available an electronic commerce system adapted to their specific needs which can be easily adapted to further development progress in that area.
Being convinced that it is extremely important, in a prospering area like electronic commerce, to create early common standards rather than proprietary solutions, PETER will take advantage, whenever possible, of existing and de-facto standards. Furthermore, PETER will work towards a consensus building on electronic commerce issues, especially those related to IPR and legal parameters. For this, a collaboration platform will be established to other electronic commerce research projects. Continuously, results of the user experiences with the PETER demonstrator as well as results of the co-operation with other projects will be presented at conferences and workshops.

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Coordinator

Teles Ag Informationstechnologien
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Dovestrasse 2-4
10587 Berlin
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Total cost

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Participants (3)

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