Objective Perceptual load theory has been credited with solving the long-standing debate in Psychology about the locus of selection. According with this theory, the degree to which distracting information can be ignored depends on the level of perceptual load involved in the task. However, this theory has not as yet been tested with motivationally-salient stimuli. It is not clear whether tasks of high perceptual load allow people to ignore distarctor information which has high motivational salience. Information that has been associated through learning and resulted in highly predictive outcome (called motivationally salience), should gain more attention than those less predictive, regardless of valence. Here I propose to investigate the effects of high motivational value on visual selective attention and the associated neural correlates. The proposal represents a novel approach to study the interaction of selective attention and motivation in the human brain. It brings together different areas of research on attention, awareness, emotion and motivation. Fields of science social sciencespsychology Programme(s) FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) FP7-PEOPLE-2010-IIF - Marie Curie Action: "International Incoming Fellowships" Call for proposal FP7-PEOPLE-2010-IIF See other projects for this call Funding Scheme MC-IIF - International Incoming Fellowships (IIF) Coordinator UCL Elizabeth Garrett Anderson Institute for Women’s Health Address Gower street WC1E 6BT London United Kingdom See on map Region London Inner London — West Camden and City of London Activity type Higher or Secondary Education Establishments Administrative Contact Greta Borg-Carbott (Ms.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution No data
