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Effective Communication in Outbreak Management: development of an evidence-based tool for Europe

Objective

Although scientific knowledge to respond to outbreaks has increased, deficiencies remain in the ability of health authorities to communicate the need for large-scale measures such as vaccination and antiviral therapy and increase its acceptance. For effective behavioural and communication strategies, integration is needed of social, behavioural, communication and media sciences.

We bring together these disciplines to go beyond the current knowledge to develop an evidence-based behavioural and communication package for health professionals and agencies throughout Europe in case of major outbreaks. This overall aim is reached through a number of specific objectives:

1) to asses the time-dependent influences of epidemiology and risk communication including media content on human behaviour during the A/H1N1 pandemic;
2) to analyse, using Social Marketing principles, vaccination behaviour, audience segmentation, and vaccination service delivery;
3) to analyse knowledge, attitudes, risk perception, vaccination non-response and reasons for resistance during past epidemics;
4) to apply Discrete Choice Experiments to determine acceptance of preventive measures in the case of epidemic outbreaks;
5) to integrate the key findings of the studies under objectives 1-3 to determine critical factors, groups and media to be addressed in the development of effective strategies;
6) to test behavioural interventions and communication strategies tailored to different target audiences; and
7) to finalize and disseminate a package of evidence-based tools that can be tailored to individual European countries.

Our project addresses all topics in the FP7 call text. The first phase has a research emphasis, whereas in the second phase newly developed behavioural intervention and communication strategies are tested and translated into (web application) tools. The final package will be disseminated among health professionals and outbreak management agencies.

Call for proposal

FP7-HEALTH-2011-two-stage
See other projects for this call

Funding Scheme

CP-FP - Small or medium-scale focused research project

Coordinator

ERASMUS UNIVERSITAIR MEDISCH CENTRUM ROTTERDAM
Address
Dr Molewaterplein 40
3015 GD Rotterdam
Netherlands
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 405 034
Administrative Contact
Jan Hendrik Richardus (Prof.)

Participants (10)

VERENIGING VOOR CHRISTELIJK HOGER ONDERWIJS WETENSCHAPPELIJK ONDERZOEK EN PATIENTENZORG
Netherlands
Address
De Boelelaan 1105
1081 HV Amsterdam
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Henrica Helena Johanna Das (Prof.)
GEMEENTE ROTTERDAM
Netherlands
EU contribution
€ 80 006
Address
Coolsingel 40
3011 AD Rotterdam
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Administrative Contact
Helene Voeten (Dr.)
RIJKSINSTITUUT VOOR VOLKSGEZONDHEID EN MILIEU
Netherlands
EU contribution
€ 70 953
Address
Antonie Van Leeuwenhoeklaan 9
3721 MA Bilthoven
Activity type
Research Organisations
Administrative Contact
Jim Van Steenbergen (Mr.)
HOCHSCHULE FUR ANGEWANDTE WISSENSCHAFTEN HAMBURG
Germany
EU contribution
€ 301 575
Address
Berliner Tor 5
20099 Hamburg
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Amena Ahmad (Ms.)
STRATEGIC SOCIAL MARKETING LIMITED
United Kingdom
EU contribution
€ 370 562
Address
Attabara Villa Conford
GU30 7QW Liphook
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Jeff French (Prof.)
MEDIA TENOR INTERNATIONAL AG
Switzerland
EU contribution
€ 209 244
Address
Alte Jonastrasse 48
8640 Rapperswil
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Roland Schatz (Mr.)
UNIVERSITY OF MICHIGAN THE REGENTS OF THE UNIVERSITY OF MICHIGAN
United States
EU contribution
€ 163 775
Address
South Street 3003 1068
46109 1274 Ann Arbor
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Brenda Phillips (Ms.)
ELASTIQUE.GMBH
Germany
EU contribution
€ 153 144
Address
Moltkestrasse 127
50674 Koln
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Andreas Schimmelpfennig (Mr.)
STICHTING RADBOUD UNIVERSITEIT
Netherlands
EU contribution
€ 36 734
Address
Houtlaan 4
6525 XZ Nijmegen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Laura Pander (Ms.)
STICHTING VU
Netherlands
EU contribution
€ 208 580
Address
De Boelelaan 1105
1081 HV Amsterdam
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Annelies Dorsman (Mrs.)