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Measurement of Naturalness

Objective

We instinctively know whether something is natural, or a synthetic mimic. But the key factors responsible for this perception have yet to be identified: this is the primary objective of this project. The perception of naturalness is dominated, in most case s, by visual appearance and touch. Basic visual sensory information, such as colour and gloss, and other visual triggers, such as shape and size (all mediated by photoreceptors in the retina) is often sufficient to differentiate between natural and synthetic materials. Touching the material serves to reinforce the initial visual perception: here tactile information from cutaneous pressure sensitive and thermal sensory transducers, as well as kinesthetic data, provides the requisite sensory input.

This project aims to understand how these sensory data streams are processed by the relevant neural networks and how they contribute to the cognitive processes associated with the perception of naturalness. This understanding will take account of the effect of contextual information on this perception (i.e. the interplay between the individual senses and the relationship between the material and its environment). Establishing the chain of perception for naturalness based on these sensory inputs will enable relations hips between the physical attributes of the material and the neural and cognitive processes to be identified; information that will be used in the project to develop mathematical models to predict the perception of naturalness for a range of materials.

The project involves a multidisciplinary team, with strong expertise in the areas of physical measurement, instrumentation, cognitive neuroscience, psychology and mathematical modelling, as well as a proven track record in the management and delivery of highly innovative research projects. These skills, coupled with the use of new and emerging techniques that are described in this proposal, provide a solid foundation for meeting the project objectives.

Field of science

  • /natural sciences/biological sciences/neurobiology/cognitive neuroscience
  • /natural sciences/mathematics/applied mathematics/mathematical model
  • /natural sciences/computer and information sciences/artificial intelligence/computational intelligence

Call for proposal

FP6-2004-NEST-PATH
See other projects for this call

Funding Scheme

STREP - Specific Targeted Research Project

Coordinator

NPL MANAGEMENT LTD
Address
Hampton Road
Teddington
United Kingdom

Participants (6)

CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE
France
Address
3 Rue Michel-ange
Paris
COMMISSARIAT A L'ENERGIE ATOMIQUE
France
Address
31-33 Rue De La Federation
Paris
PLANT RESEARCH INTERNATIONAL B.V.
Netherlands
Address
Droevendaalsesteeg 1
Wageningen
THE PROVOST FELLOWS AND SCHOLARS OF THE COLLEGE OF THE HOLY AND UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN
Ireland
Address
College Green
Dublin
UNILEVER UK CENTRAL RESOURCES LTD
United Kingdom
Address
Unilever House, Blackfriars
London
UNIVERSITAT DE BARCELONA
Spain
Address
Gran Via De Les Corts Catalanes, 585 ( Vicerectorat De Política Internacional; Oper)
Barcelona