Final Report Summary - TMGUIDE (TALOS Mobile Guides)
Executive Summary:
Objectives
The main focus of the TMGuide project was to create several means to manage and re-use content for mobile travel guides. However, in order to create such an efficient production environment that generates content for Mobile Travel Guides by re-using existing sources along with the integration of newly added content, several additional technological developments were required. This specific WP streamlined the production of content for the Mobile Guides by developing:
(i) An efficient method to re-use existing content,
(ii) Adding geo-content from creative-commons sources and
(iii) Integrating translation services to support multilingual content. All content was stored in the Content Store, which was implemented using a SQL Server database.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Project Context and Objectives:
Within the TMGuide project we aimed to create Mobile Guides on a variety of platforms, to reach as many customers as possible. Although at the beginning of the project, only a mobile iPhone app that showcased the previous TALOS project results was available as a first prototype, we further improved this implementation towards a marketable product. In addition, to further increase the market reach of the Mobile Guides, we have also created Android and Windows Phone applications.
All tasks were fulfilled in the planned time frame. The members of the Consortium are very satisfied with the results. Many technical approaches yet vaguely formulated in the DoW were now fully implemented.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Project Results:
All tasks were effectively fulfilled (and even overachieved) in the planned timeframe. Therefore, all members of the Consortium are very satisfied with the produced results. Many technical approaches, vaguely formulated in the DoW were successfully implemented, using state-of-the-art solutions. The main goal of creating a powerful tool, which generates electronic apps and eBooks from printed travel guidebooks was fully achieved. Many of the required steps towards this goal were even completed ahead of the planned timeframe. As a result, a significant portion of this work is now almost fully automated. In some other areas, valuable smart helper-apps were created, to facilitate quick corrections and updates.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Potential Impact:
Publicizing the TMGuide was the core activity of the project. The project has employed a mix of software demos, exhibitions and articles in trade journals, as well as popular media mentioning.
In WP3 we have targeted two main different groups: existing and new potential customers. By especially focusing on each of the two targeted groups, MMV (the leader of this WP) was able to answer the different needs and requests in the best possible way.
The first group was addressed by the regular MMV marketing activities, including printed advertising within existing books. To create a demand for the apps among our present customers, we bundled the app with the printed version of the book. Thus many customers might decide not only for the print version but also for the app.
For the second group, we started an online and social media campaign, including marketing activities in standard websites and communities like Facebook, twitter, YouTube, myvideo etc. Many younger people do not simply buy a product just because of its quality, but also because of its life-style value.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
List of Websites:
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Objectives
The main focus of the TMGuide project was to create several means to manage and re-use content for mobile travel guides. However, in order to create such an efficient production environment that generates content for Mobile Travel Guides by re-using existing sources along with the integration of newly added content, several additional technological developments were required. This specific WP streamlined the production of content for the Mobile Guides by developing:
(i) An efficient method to re-use existing content,
(ii) Adding geo-content from creative-commons sources and
(iii) Integrating translation services to support multilingual content. All content was stored in the Content Store, which was implemented using a SQL Server database.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Project Context and Objectives:
Within the TMGuide project we aimed to create Mobile Guides on a variety of platforms, to reach as many customers as possible. Although at the beginning of the project, only a mobile iPhone app that showcased the previous TALOS project results was available as a first prototype, we further improved this implementation towards a marketable product. In addition, to further increase the market reach of the Mobile Guides, we have also created Android and Windows Phone applications.
All tasks were fulfilled in the planned time frame. The members of the Consortium are very satisfied with the results. Many technical approaches yet vaguely formulated in the DoW were now fully implemented.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Project Results:
All tasks were effectively fulfilled (and even overachieved) in the planned timeframe. Therefore, all members of the Consortium are very satisfied with the produced results. Many technical approaches, vaguely formulated in the DoW were successfully implemented, using state-of-the-art solutions. The main goal of creating a powerful tool, which generates electronic apps and eBooks from printed travel guidebooks was fully achieved. Many of the required steps towards this goal were even completed ahead of the planned timeframe. As a result, a significant portion of this work is now almost fully automated. In some other areas, valuable smart helper-apps were created, to facilitate quick corrections and updates.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
Potential Impact:
Publicizing the TMGuide was the core activity of the project. The project has employed a mix of software demos, exhibitions and articles in trade journals, as well as popular media mentioning.
In WP3 we have targeted two main different groups: existing and new potential customers. By especially focusing on each of the two targeted groups, MMV (the leader of this WP) was able to answer the different needs and requests in the best possible way.
The first group was addressed by the regular MMV marketing activities, including printed advertising within existing books. To create a demand for the apps among our present customers, we bundled the app with the printed version of the book. Thus many customers might decide not only for the print version but also for the app.
For the second group, we started an online and social media campaign, including marketing activities in standard websites and communities like Facebook, twitter, YouTube, myvideo etc. Many younger people do not simply buy a product just because of its quality, but also because of its life-style value.
For more details see attached PDF. (The form does not submit if I copy more text in this field)
List of Websites:
For more details see attached PDF. (The form does not submit if I copy more text in this field)