Objective The European jewellery industry is facing increasing competition from non-EU countries coupled with a dramatic change in customer behaviour causing significant decrease in global market share. New and innovative jewellery design utilising new gold alloy colours will be an unquestionable method of securing significant claw back of market share and success. The strategic project objectives are the enhancement of the industry's strengths and an improvement in competitiveness for this predominantly traditional and low-tech industry by developing innovative potential for new coloured gold designs utilising the latest manufacturing technology. Currently jewellery products are restricted to normal yellow and white gold alloys or slight variations of these. Working with strong blue or purple gold alloys is extremely problematical and restricted due to their inherent brittleness. Currently research into new colours is non-existent and thin non- precious coloured coatings are unacceptable to consumers as they wear off easily.The main technological aim of this project is to overcome these obstacles by:1) Developing specific surface engineering processes and materials through two main approaches: surface alloying by laser surface treatment and diffusion annealing treatment resulting in strong colours like purple and blue in a thick surface layer;2) Metallurgical research into completely new colours i.e. strong red and green as well as specific property improvements i.e. corrosion and wear resistance;3) Research all necessary application equipment, material and development needs of the industry from concept and design to finished product in order to enable speedy introduction to the market of new coloured golds and surface treated golds.It is anticipated that the experienced RTD partners lead the project to viable processes which are shared by existing dissemination and training activities ensuring a highly practical outcome for the sector. Fields of science engineering and technologymaterials engineeringcolorsengineering and technologymaterials engineeringcoating and filmsnatural sciencesphysical sciencesopticslaser physics Programme(s) FP6-SME - Horizontal research activities involving SMEs: Specific activities covering wider field of research under the Focusing and Integrating Community Research programme 2002-2006. Topic(s) SME-1 - Co-operative Research (all areas of science and technology) Call for proposal FP6-2004-SME-COOP See other projects for this call Funding Scheme Data not available Coordinator FORSCHUNGSINSTITUT FÜR EDELMETALLE UND METALLCHEMIE Address Katharinenstrasse 17 Schwäbisch gmünd Germany See on map Links Website Opens in new window EU contribution € 0,00 Participants (13) Sort alphabetically Sort by EU Contribution Expand all Collapse all CENTRE TECHNIQUE DE L' INDUSTRIE HORLOGÈRE ET DE LA BIJOUTERIE France EU contribution € 0,00 Address 39, avenue de l'observatoire Besancon See on map CHRISTIAN BAUER GMBH + CO. KG Germany EU contribution € 0,00 Address Schorndorfer str. 32 Welzheim See on map Links Website Opens in new window EDELSTIJL Netherlands EU contribution € 0,00 Address Lijnmarkt 6 Utrecht See on map LASER CHEVAL SA France EU contribution € 0,00 Address 5, rue de la louviere Pirey See on map Links Website Opens in new window LEG.OR S.R.L. Italy EU contribution € 0,00 Address Via europa 39 Camposampiero (pd) See on map Links Website Opens in new window METAL ART VOF Netherlands EU contribution € 0,00 Address Hekelstraat 25 Alkmaar See on map Links Website Opens in new window MICRONOR SA France EU contribution € 0,00 Address 40, rue de la py Paris See on map Links Website Opens in new window NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK - TNO Netherlands EU contribution € 0,00 Address Schoemakerstraat 97 Delft See on map Links Website Opens in new window REISCHAUER GMBH Germany EU contribution € 0,00 Address Wilhelmstr. 24-32 Idar-oberstein See on map Links Website Opens in new window STEPHEN WEBSTER LTD United Kingdom EU contribution € 0,00 Address 75 gloucester place London See on map Links Website Opens in new window T.A.DURANT LTD. United Kingdom EU contribution € 0,00 Address 15 high street Bidford-on-avon See on map UNIVERSITY OF CENTRAL ENGLAND United Kingdom EU contribution € 0,00 Address Perry barr Birmingham See on map Links Website Opens in new window VENDORAFA LOMBARDI SRL Italy EU contribution € 0,00 Address Via carducci 28 Tortona See on map Links Website Opens in new window