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Global Energy Assessment: Dissemination within the EU

Final Report Summary - GEA DISSEMINATION (Global Energy Assessment: Dissemination within the EU)

Executive Summary:

A series of activities was undertaken to launch the dissemination campaign for the analyses and findings of the Global Energy Assessment (GEA) with the goal of ensuring that decision makers in EU governments and industries were made aware of and were able to use the results of this 6-year multi-stakeholder project. Among these were two outreach activities convened within the European Union and supported by the EU Grant: one in Chatham House, London, on 30 November 2012, focusing on energy access and the policies, technologies, and financing described in GEA; and a second, in Brussels, held on 19 December 2012 and aimed at introducing the GEA to EU policy makers in the Climate Action Directorate with emphasis on its relevance for EU climate policy goals.
To extend the reach of the GEA dissemination beyond the immediate audience of the two convening activities, the grant was used to support the development of print and web-based GEA materials aimed at both introducing the report generally and at offering targeted access to specific elements of the report. The grant also supported the distribution of hard copies of the report to EU energy and climate stakeholders. A number of short videos, or “vox pops” were produced, targeted principally at policy makers and analysts, to key them into the portions of GEA relevant to their own work, but also to the broader public, to provide a brief introduction to the key questions facing energy policy makers. The results of this communication innovation provide customized introductions to the relevant elements of the GEA, and help to open dialogues with particular groups of users. IIASA uses the “vox pops” to anchor its “Using the GEA” link from the “Global Energy Assessment” Web site; they are also available on the “Using the GEA” portion of the IIASA YouTube account.
In addition to these 2012 events mandated by the description of work in the Grant Agreement associated with the proposal “Global Energy Assessment: Dissemination within the EU”, IIASA supported GEA authors to participate in additional events in fall of 2012 and early 2013, aimed both to broaden the reach of the GEA to more EU and global policy makers and to provide additional video and presentation materials that enrich the online elements of the deliverables for the grant and, therefore, increase the accessibility of the GEA analyses to potential users. A GEA side event on 18 April 2013 at the Clean Energy Ministerial in New Delhi focused on energy access issues, and featured as a panelist Karsten Sach, Deputy Director-General of International Cooperation from the German Federal Ministry for the Environment, as well as senior officials from the USA and Australia. Video and consultations from this event, which was not supported by the EU grant, informed the questions featured in the “vox pops” produced as part of the grant, and are linked to the “Using the GEA” site. A two-day conference in the United States on 21-22 May 2013 was devoted exclusively to GEA, with 16 lectures and 4 panel discussions. The EU grant supported the video recording of these lectures for use as elements of the video outreach, to offer expanded discussions of the questions addressed in the “vox pops”; these videos are also linked to the “Using the GEA” site.
The EU support for the GEA dissemination project leveraged the support offered by IIASA, its National Member Organizations, and other energy stakeholders. It offered support for the dissemination campaign’s focus on the critical issues facing EU and global policy makers, and provided a foundation for the GEA communication strategy for engaging potential end users of the analyses.

Project Context and Objectives:

Summary description of project context and objectives
The objective of the project was to launch the dissemination campaign for the analyses and findings of the Global Energy Assessment (GEA), to ensure that decision makers in EU governments and industries are aware of and are able to use the results of this 6-year international project to inform their deliberations. The proposed funding at two outreach events, one in Brussels in and the other in London, aimed at beginning a dialogue between GEA experts and the energy stakeholders who are faced with critical energy policy questions, to help develop pathways to energy policies for sustainable global development.
The GEA is a multi-year and multi-stakeholder assessment which brought together over 300 analysts and 200 reviewers, from over 75 nations worldwide, to contribute independent, scientifically based, integrated, policy-relevant analysis of current and emerging energy issues and options. The resulting analysis is not only a thorough assessment of the literature related to a broad range of energy-related topics. The GEA also presents normative global energy scenarios that meet multiple policy objectives, explicitly drawn from global policy debates. The full report, published in September 2012 by Cambridge University Press and amounting to some 1900 pages, is available for purchase from Cambridge or for free download on the Internet.
The award was made pursuant to a “Grant to named beneficiaries” in Work Programme 2011, which specifically designated “Support to International Institute for Applied Systems Analysis in relation to the Global Energy Assessment (GEA).” That document referred to two events in Brussels, to take place in the first quarter of 2011. However, the publication of the Global Energy Assessment was delayed until the last quarter of 2012, and IIASA was not confident of the date of availability until shortly before publication. This schedule delayed the submission of the proposal, and dictated changes in the scope and details of the events and work plan. The goal of the grant was to introduce the GEA findings and recommendations to key European stakeholders and decision makers, and promote in-depth technical and policy-oriented discussion based on the findings; these goals were preserved in the final proposal, and the activities to be supported by the grant.
The timing of the grant, which was finalized only shortly before the end of the 2012, necessitated that planning of the two outreach events be initiated before the funding was assured. The event descriptions in the proposal were based on plans being made in cooperation with local co-organizers: Chatham House in London and the Energy Strategy Center of the European Climate Foundation (ECF) in Brussels. The London event proceeded as planned on 30 November; the deliverables are posted and listed as part of this report. The Brussels event described in the proposal was scheduled for 18 December; a “Save the Date” message was broadly circulated on 6 December; the co-chairs of the GEA Executive Committee were tentatively engaged as speakers; and the ECF had received tentative confirmation from one Commissioner and other high level EC officials. However, on December 11, those tentative commitments were retracted, and the rapidly approaching holiday season left few options for an event in Brussels during 2012. At that point, we re-oriented the planning to an afternoon briefing on 19 December at the Directorate General Climate Action, focusing on the GEA Energy Pathways for global energy access within emissions limits required for a projected temperature rise of no more than two degrees. The agenda, presentations and report from that meeting are included as part of this report, in lieu of the more extensive deliverables anticipated in the proposal.
Alternative opportunities and sources of funding for a Brussels event comparable to the one described in the proposal were explored for early 2013, but proved infeasible, so the outreach campaign concentrated on events in other venues, supported by IIASA and its network of National Member Organizations, as well as the GEA network (Template A2). These provided opportunities to enhance and broaden the scope of the “vox pops”, proposed for development in the grant, and to offer supplementary material for the web-based GEA outreach.

Project Results:

Description of main S & T results/foregrounds
The principal S&T result was the familiarization of key stakeholders and decision makers with the substantive content of the GEA, through the two events organized in 2012 under the auspices of this grant, and through the development and distribution of derivative products drawn from the presentations, discussions, and video recordings from those events and others that were sponsored by members of the GEA research community in Europe and around the world. The agendas of the 2012 convening activities were chosen to elucidate key issues of interest to specific EU audiences; the grant-related activities in early 2013 focused on developing and distributing material that would increase the opportunity for policy makers and energy researchers in EU agencies to be exposed to and use the analyses in the GEA.
The London GEA launch consisted of two related events on 30 November 2012, focused in part on technologies and financing for global energy access, in order to draw on the expertise and interest of the financial and international development communities located there. The first was a press briefing of 1.5 hours at The Royal Society, during which the press posed questions of the GEA Co-President, the GEA Director, and a GEA reviewer about the findings and value of the Report. The second event was an in-depth seminar of 3.5 hours duration at Chatham House, in which the findings and analyses of the report were presented and discussed with experts from government, NGOs, and the finance and energy technology industries. The event combined presentations on the Global Energy Assessment and global energy challenges with panel discussions exploring how GEA analyses can inform the strategies and decisions facing policy makers and investors. The London event proved particularly relevant to EU goals, because it was able to explore the investments and incentives for achieving the technological innovation and applications necessary for EU goals related to energy and development. It was also of particular relevance for the UK energy community, coming one day after the publication of the UK energy bill on 29 November, and the panel of respondents discussed the GEA’s relevance to the issues that policy makers faced in that proposed legislation. See agenda (Attachment A) and meeting report (Attachment B).
The one-day dialogue meeting in Brussels on 19 December 2012, hosted by the European Commission Directorate-General for Climate Action ("DG CLIMA"), provided a focus on the GEA as a comprehensive energy analysis, offering a framework for considering energy pathways aimed at achieving multiple policy goals. The event consisted of presentations and discussions focusing on the relevance of GEA to stated EU goals for energy, environment, and international development, such as the goals for renewable energy and energy efficiency in the EU by 2020, and the Commission’s “Energising Development” initiative of support of energy access to all by 2030. The presentations, by GEA Director Nebojsa Nakicenovic from IIASA and GEA author Detlef van Vuuren from the Netherlands Environmental Assessment Agency, focused on the key conclusions and co-benefits of policies and technologies that could achieve the normative goals around which the GEA was designed, related to global energy access, limited climate change, and improved air quality. The incisive Question and Answer sessions that followed illuminated the combinations of policy options and technological targets required to achieve the efficiency and renewable energy goals combined with climate and air quality targets and improvements to global energy access. See agenda (Attachment C) and meeting report (Attachment D).
To broaden the accessibility of the report, a number of short videos or “Vox Pops” were prepared, each two to five minutes in length and drawing on presentations by and interviews with GEA authors, enhanced by graphic animation to illustrate key points. Each video addresses a different question related to ongoing policy debates; the questions are drawn from discussions with and presentations by policy makers, as well as the goals enunciated in EU policy guidance documents such as the European Commission’s 2030 framework for climate and energy policies, the 2050 roadmap for moving to a low-carbon economy, and the “Energising Development” initiative aimed at achieving energy access for all by 2030. These short videos are aimed at guiding viewers to the more in-depth GEA content where the analyses and recommendations relevant to key policy questions reside. The questions addressed include “What is energy security?”, “Why are cities so important in assessing global energy?”, “What policies should urban areas and cities adopt?”, “What is the most important technology to help an energy transition?”, “What policies should the public sector adopt?”, “What is energy security?”, “What are possible energy futures?”, “What are the strategies to transform the energy system?”, “How can energy security be improved?”, “What are the pathways, policies, costs and benefits to achieving global rural electrification by 2030?”, and “How can we define and measure energy access and energy poverty?” IIASA uses the “vox pops” to anchor its “Using the GEA” link from the “Global Energy Assessment” Web site; they are also available on the “Using the GEA” portion of the IIASA YouTube account.
Likewise, to more broadly introduce the GEA to appropriate audiences, a tri-fold brochure was prepared that summarized the content of the report, and encouraged analysts to access, download, and use the report in developing policy. The brochure is being widely distributed at meetings and to energy agencies, in the EU and around the world. A downloadable image of the brochure is available online.
The “vox pops” were informed by a side event on 18 April 2013 at the fourth Clean Energy Ministerial (CEM4) hosted by India in New Delhi. The side event was funded by IIASA and its Indian National Member Organization. Material from the GEA was presented by three GEA authors showing how the goals of the CEM process could be met while providing universal access to energy. Karsten Sach, German Ministry of the Environment (BMU), was a discussant and introduced EU policies into the dialogue. The presentations and discussions guided the selection of the questions for the “vox pops”, and the videos are posted in full on the GEA Website.
One other event that provided leverage opportunities occurred on May 21-22, 2013, when the Precourt Institute for Energy at Stanford University (Palo Alto, California, USA) hosted a major conference. Encompassing two full-days, the conference provided several hundred participants with a comprehensive look at the results of the Assessment. Speakers included twelve GEA authors from around the world; all costs for the workshop were covered by Stanford and IIASA. The EU grant supported the video taping of the US West Coast GEA Launch, and the videos provided both guidance and enriching material for the “vox pops”, as well as being key resources for the “Using the GEA” Web site.

Potential Impact:
Potential impact and main dissemination activities and exploitation results
The project has fostered regional- and country-level dialogue with decision makers aimed at increasing the penetration of policies and interventions that are enabling of sustainable energy systems. The stakeholders targeted by the project have included decision makers in EU national governments, the European Commission, and private investors who must provide the necessary capital. The derivative materials, including print and video introductions to the full report, are available online and serve an ongoing function as crucial entrance vehicles to the analyses of the full report.
The analysis of GEA has made use of various sustainability indicators to quantify the relative impact of options for addressing: climate change mitigation; energy equity and meeting the needs of the two billion people who are without access to affordable modern forms of energy; and a range of other global challenges. As such, the GEA will provide an estimate of the incremental gain versus business-as-usual. The integrative scenarios will illustrate how the energy system components, technologies and resources can be combined to address the challenges and realize the global environmental benefits (e.g. of lowered GHG emissions and pollutants). Achieving these multiple goals will include various combinations of policy measures and instruments as well as lifestyle and value changes. Overall, the outcome of the GEA has included policy-relevant analysis and capacity-enhancing guidance to national governments and intergovernmental organizations; decision-support material to the commercial sector (energy service companies, investors and others); and analysis relevant to academic institutions. These outputs will provide technical support for the implementation of commitments aimed at mitigating climate change, and for international processes leading to new commitments.

List of Websites:

Address of project public websites and relevant contact details

The GEA website can be found at , and the GEA report can be downloaded from that location.

The video of the London GEA workshop can be found at
http://www.youtube.com/watch?v=pJDLe0vvCHM&list=PLTFwgViivInuCkUf9ErXnl3wOYU9T5C4k

The guide to "Using the GEA", which offers short video introductions ("Vox Pops,") to particular topics treated by the GEA, as well as links to relevant GEA chapters and publications that have updated or expanded on GEA topics, is located at
http://www.iiasa.ac.at/web/home/research/Flagship-Projects/Global-Energy-Assessment/Using-the-GEA.en.html
This "Using the GEA" part of the Website will be updated on an ongoing basis to reflect new research results relevant to GEA topics, and to call attention to effective presentations by members of the GEA community.

The brochure developed to introduce audiences to the GEA can be downloaded at
http://www.iiasa.ac.at/web/home/research/Flagship-Projects/Global-Energy-Assessment/GEA_Brochure.en.html

Links to a wide variety of GEA videos, including the London workshop in November 2012, the Clean Energy Ministerial Side Event in April 2013, the Stanford presentations in May 2013, and all of the Vox Pops, as well as other presentations by GEA authors, can be found on the GEA YouTube channel at http://www.youtube.com/energygea .

Contact for the GEA Video library:
Katherine Leitzell
Communications Specialist and Press Officer
Communications
T +43(0) 2236 807 316
leitzell@iiasa.ac.at

Contact for the GEA Website:
Patricia Wagner
Administrative Assistant: Research Group
Transitions to New Technologies
T +43(0) 2236 807 244
wagner@iiasa.ac.at