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Cooperation and competition in vertical relations: the business strategies and industry oversight of supply agreements and buying patterns

Objective

"The application proposes to revisit the economics of cooperation and competition in industry vertical chains and develop new tools for industrial organization (IO). Modern IO theory treats firms as unitary, profit-maximizing entities, characterized by well-identified perimeters of activity, and clearly identified either as competitors or as complementors. Yet in practice:
- Industry structures are increasingly complex: Firms distribute for example their activities among partners across the globe, and moved to multiple, interlocking relationships.
- Firms competing for customers or suppliers are also cooperating in other dimensions, e.g. by setting-up common platforms, or by adopting joint common rules within which to compete.
- Supplier -customer relations often involve transaction costs other than pure search costs: adoption costs, learning or shopping costs, or expensive strategies to protect sensitive information.
Understanding the interplay between competition and cooperation is key to designing business strategies, but it has also implications for industry oversight: When should cooperation among competitors be limited or encouraged? Over which dimensions? This application proposes to cover three topics:
1. Allocation of tasks and the choice of partners.
2. Multilateral interlocking relations.
3. Cooperation and competition.
4. Transaction costs, buying patterns and business strategies
While the project falls primarily in the field of applied theory, some of the developments require new tools and interaction with game theorists. Furthermore, empirical validation will require the use of structural econometric modelling (based in particular on consumer panel data) and laboratory experiments. The project has also an interdisciplinary flavour and will benefit from work of and interactions with legal scholars and marketing experts."

Call for proposal

ERC-2013-ADG
See other projects for this call

Host institution

FONDATION JEAN JACQUES LAFFONT,TOULOUSE SCIENCES ECONOMIQUES
Address
5E Etage, 1 Esp De L'universite
31080 Toulouse
France
Activity type
Research Organisations
EU contribution
€ 2 068 920
Principal investigator
Patrick Rey (Prof.)
Administrative Contact
Céline Claustre (Mrs.)

Beneficiaries (1)

FONDATION JEAN JACQUES LAFFONT,TOULOUSE SCIENCES ECONOMIQUES
France
EU contribution
€ 2 068 920
Address
5E Etage, 1 Esp De L'universite
31080 Toulouse
Activity type
Research Organisations
Principal investigator
Patrick Rey (Prof.)
Administrative Contact
Céline Claustre (Mrs.)