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Science popularisation TV bringing those the knoweldge society to those not yet participating.


Malta and Cyprus have amongst the highest interest in innovation and yet amongst the lowest uptake of science from the EU 25 nations according to recent European Inno-barometer and Innovation scoreboard studies. In other words Maltese and Cypriot people like the benefits of innovation but do not participate strongly in producing innovation. However scientists from these two nations are playing a key role in many of Europe and the world's finest scientific Institutions, thus contributing strongly to innovation. These islands' schoolchildren do not know their local heroes at all, nor do they know much of the ongoing science even within Malta and Cyprus' shores. Professional jobs, continue to attract the brightest kids in Malta, for example, whilst science careers are not usually contemplated. The primary aim of this science-TV series is to introduce Maltese and Cypriot school children to science, show them that it is fun and not so very difficult, by allowing them to perform science themselves, thus introducing it to their peers, to other children. The series will also introduce them to local scientists as well as to Maltese and Cypriot scientists abroad and to European science and innovation in general. It will aim to show the possibilities of a career in science and to give science a much needed make-over in their eyes. Disabled children and adults can also contribute to the knowledge society, despite possibly not being able to perform other kinds of jobs ( particularly the physically disabled). Translation of this series into English and e-broadcasting to a Europe-wide list of disabled people's organisations should help make them aware of such options. Further widespread local and European dissemination will help increase the impact of this project to help improve the ERA.

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