Objective
This project aims to model the diffusion of new pharmaceutical drugs across countries, with a special attention to the European market. International diffusion research is of great interest for marketing managers who are concerned with how to launch new products successfully in a global environment.
In particular, we examine similarities and differences in new drugs first stage of diffusion, i.e. the takeoff phase (Golder and Tellis 1997), between the various EU Member States, but also in comparison to the non-Members (e.g. the US market). In addition, this project also aims at identifying the relevant factors influencing the diffusion of pharmaceutical drugs.
Particularly, we examine the effect of the national context, in terms of regulation (e.g. EU regulations for pharmaceutical drugs), national culture (Hofstede, 2003), economic conditions (e.g. GDP, economic development), and market structure (e.g. prescriptions versus Over-the-Counter (OTC) drugs). From a methodological viewpoint, we use a semi-parametric model with a mixed-effects representation (Durban et al., 2005). In contrast to the traditional and parametric approach (Bass, 1969), this methodology is very flexible, and can be used to design country-specific diffusion curves.
The latter characterize the typical diffusion process in a specific country, notwithstanding the product into consideration, and can be used as guidelines for any new products introduction. Country-specific curves are modelled as penalized splines (Ruppert, Wand and Carroll, 2003). This methodology is new in the marketing literature, and has the potential to provide new substantive insights regarding new drugs diffusion.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences political sciences political policies public policies
- medical and health sciences basic medicine pharmacology and pharmacy pharmaceutical drugs
- social sciences other social sciences development studies development economics
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP6-2005-MOBILITY-5
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
ROTTERDAM
Netherlands
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.