The U*NIGHT project will take place on 22 September in 4 Bulgarian cities - Sofia, Rousse, Varna and Stara Zagora, and will complement the pan-European festive events on the Researchers Night 2006.
The project activities comprise a well-targeted and rich communication strategy at both, national and regional levels in Bulgaria, focused on researchers personality, their human face and career path. They complement the EU continuous efforts of making Europe attractive for researchers and bringing researchers closer to society, and young people in particular.
The main goal of U*NIGHT project is to raise public recognition of researchers and to encourage young people in Bulgaria to embark on a technology and scientific careers. The following project objectives are defined: -to improve the appreciation of researchers as professionals and personalities by the general public and by young people, in particular; -to raise the public understanding of the contribution of researchers to social and economic progress and development; -to make researchers' careers attractive for young people.
U*NIGHT will take place on a public holiday in Bulgaria - the Independence day, and will provide opportunity to people to celebrate with researchers. The publicity campaign will attract young people and citizens to meet with researchers at a party in university, at a cup of coffee or in a lab, to visit a gala concert of researchers, or specially designed children programs and exhibitions.
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