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Integrated Transactions and Imagination Engineering to Support the Identity value Chain (INTRINSIC)

Final Report Summary - INTRINSIC (Integrated Transactions and Imagination Engineering to Support the Identity value Chain)

It is part of the charm of a culturally diverse continent like Europe that one can visit different regions and take away a feeling of tradition through buying goods that are made reflecting local culture and customs. It could be a piece of pottery, a food product or jewellery, and it is likely to have been made by a small producer. As skilled as they are in producing their goods, these small companies could do more to reach a wider market. Working in rural regions, they have largely missed out on the internet revolution and the chance to use web-based applications to grab a larger customer base.

Carefully made regional products are often very evocative of local cultures and traditions. Such identity rich goods are usually produced by rural Small and medium-sized enterprises (SMEs) that make and sell their wares in time-honoured fashion. Now, in the internet age and with the help of the latest information society technologies, it is possible for many more European SMEs to reach a global market. Unfortunately, many of these smaller, rurally based firms do not always know how to exploit new e-business applications. The INTRINSIC project aimed to help them gain access to e-commerce facilities so they can improve their own businesses and raise the profile of the regional economies in which they operate.

The project is directly in line with the eEurope strategy set out at the European Union (EU) level with the Lisbon summit. Its goals are instrumental to the targets of the eEurope plan: making Europe in the next decade the world's most dynamic knowledge-driven economy.

The recent revision of the eEurope strategy, the eEurope 2005 action plan, clearly states that in the area of the SMEs the European Commission (EC) intends, by end 2003, to establish an European e-business support network, federating existing European, national and regional players in this field with a view to strengthening and coordinating actions in support of SMEs in the field of e-business.

The INTRINSIC project has created important building blocks to make innovation in ebusiness for SMEs feasible and sustainable. The project has tested innovative tools and at exchanging good practices in regional e-services. This will contribute positively to regional development strategies and thus play an important role within the eEurope 2005 action plan. Again, INTRINSIC will provide a significant contribution towards the roll-out of this strategy. The project has already carried out significant information dissemination and exploitation activities with the goal of involving new actors and to promote the diffusion of the INTRINSIC services in many European regions.

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