Objective An Eye Tracking Device (ETD) facilitates the comprehensive measurement of eye movements (horizontal, vertical and torsional): it provides the basis for many types of vestibulo-oculomotor and visual research works, and can be adapted to locate gaze positions (i.e. the position on a computer. screen or through a vehicle windshield where the eyes are looking at). A consortium of six SMEs active in the field of data acquisition on board vehicles (ONE-TOO) and in the field of advertisement optimization on Web pages (AREA17, INCORDIA, PLAN_B MEDIA, APPSS, MULTIMEDIA) have joined to develop anew, portable 3-D ETD system which is able to perform eye and gaze tracking, at very high sampling rates and within difficult environments. They rely on a group of SME (Kayser Threde, MEDIASCORE) and a Research organisation (INRIA) in order to develop a prototype ETD with features and benefits much beyond what is currently available in order to answer questions such as How are the eyes behaving when the hypo vigiiance state of a road vehicle driver is observed? How are the eyes behaving in front of complex Web page screens presenting myriads of data to Web surfers This research project improves the NASA implemented eye tracking solution, from KA YSERTREDDE., and should implement some of the latest software algorithms developed by MEDIASCORE for gaze measurement. This project is in support of Improved innovation in service companies (In the car industry where there is a need to develop at a European level an understanding of driver's hypo vigilance to make cars, in the marketing and communication industry where there is already a considerable activity in the impact measurement of Web pages on consumption behaviour). This project supports also trans national cooperation, where a space-based technology solution is going to be adapted and used in the transportation and communication sectors, using the background experience of specialists of cognitive processes. Fields of science natural sciencescomputer and information sciencessoftwaresocial sciencespsychologycognitive psychology Keywords 06.03.03.01.03.00.00 06.03.17.00.00.00.00 Programme(s) FP6-SME - Horizontal research activities involving SMEs: Specific activities covering wider field of research under the Focusing and Integrating Community Research programme 2002-2006. Topic(s) SME-1 - Co-operative Research (all areas of science and technology) Call for proposal Data not available Funding Scheme Data not available Coordinator ONE TOO S.A. Address Zac st esteve Saint jeannet les plans France See on map EU contribution € 0,00 Participants (11) Sort alphabetically Sort by EU Contribution Expand all Collapse all AIRBUS SAS France EU contribution € 0,00 Address 1 rd point maurice bellonte Blagnac See on map AREA 17 AB Sweden EU contribution € 0,00 Address Ulrikedalsvägen 6g 201 Lund See on map EURISCO INTERNATIONAL France EU contribution € 0,00 Address Avenue edouard belin 4 Toulouse See on map INCORDIA AB Sweden EU contribution € 0,00 Address Knutpunkten 74 Helsingborg See on map INSTITUT NATIONAL DE RECHERCHE EN INFORMATIQUE ET EN AUTOMATIQUE France EU contribution € 0,00 Address Domaine de voluceau, rocquencourt Le chesnay See on map KAYSER-THREDE GMBH Germany EU contribution € 0,00 Address Wolfratshauser strasse 48 Muenchen See on map MEDIASCORE GESELLSCHAFT FÜ LEDIEN-UND KOMMUNIKATIONSFORSCHUNG MBH Germany EU contribution € 0,00 Address Von-werth-strasse 1 Köln See on map MINDMATICS AG Germany EU contribution € 0,00 Address Marcel-breuer-str. 18 München See on map Links Website Opens in new window MULTIMEDIA LTD Romania EU contribution € 0,00 Address 84 crisan str. bl.s1 sc 1 ap.5 - drobeta turnu severin Mehedinti See on map PLAN_B MEDIA GMBH Germany EU contribution € 0,00 Address Schaafenstrasse 25 Koln See on map SIEMENS VDO AUTOMOTIVE SAS France EU contribution € 0,00 Address 1 avenue paul ourliac Toulouse See on map
