Objective
Enterprises, who want to branch out their products in new markets, have to collect and analyse information to assure marketing decisions. The necessary information can affect the aimed market, customer needs, potential competition, laws, regulations, pending patents etc. This task needs special know how and considerable efforts, which can hardly adduced by small and medium-sized enterprises. Today research institutes, by information specialists and of course in the internet, already offer a huge quantity of information. Search and use of this information turn out to be difficult, because it is hard to answer questions for a foreign market, which is completely or partly unknown. This question has to be answered today by marketing specialists and sales representatives. But a typical SME cannot afford continuous and extensive market research. Therefore the project AMI-SME aims to provide a solution for the specific information requirements of SMEs which face the challenge of get sound information as a base for future-proof decisions in the field of marketing and sales. This solution will consists of two parts:
- Part 1. An information agent, which analysis digital information within the ordering enterprise, at information providers, and in the web. The system will work context sensitive in terms of consideration of the role and the experience of the searching person as well as the current business process.
- Part 2. A methodical toolbox for SME to gather and document marketing information using latest technology. AMI-SME will develop, adapt and evaluate this support system for SME, which will assist marketing and sales activities by collection and analysis of market information. Benefits:
- Simplified and speeded search for information on new markets. This search can be performed by employees, which are not experienced in the target market- Extraction of collected data- Simplified documentation of market information, addresses, products etc.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software
- natural sciences computer and information sciences internet
- humanities other humanities library sciences knowledge organization
- social sciences law
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP6-2002-SME-1
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Data not available
Coordinator
MÜNCHEN
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.