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Content archived on 2024-05-29

Analysis of Marketing Information for Small- and Mediumsized Enterprises

Objective

Enterprises, who want to branch out their products in new markets, have to collect and analyse information to assure marketing decisions. The necessary information can affect the aimed market, customer needs, potential competition, laws, regulations, pending patents etc. This task needs special know how and considerable efforts, which can hardly adduced by small and medium-sized enterprises. Today research institutes, by information specialists and of course in the internet, already offer a huge quantity of information. Search and use of this information turn out to be difficult, because it is hard to answer questions for a foreign market, which is completely or partly unknown. This question has to be answered today by marketing specialists and sales representatives. But a typical SME cannot afford continuous and extensive market research. Therefore the project AMI-SME aims to provide a solution for the specific information requirements of SMEs which face the challenge of get sound information as a base for future-proof decisions in the field of marketing and sales. This solution will consists of two parts:
- Part 1. An information agent, which analysis digital information within the ordering enterprise, at information providers, and in the web. The system will work context sensitive in terms of consideration of the role and the experience of the searching person as well as the current business process.
- Part 2. A methodical toolbox for SME to gather and document marketing information using latest technology. AMI-SME will develop, adapt and evaluate this support system for SME, which will assist marketing and sales activities by collection and analysis of market information. Benefits:
- Simplified and speeded search for information on new markets. This search can be performed by employees, which are not experienced in the target market- Extraction of collected data- Simplified documentation of market information, addresses, products etc.

Call for proposal

FP6-2002-SME-1
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Funding Scheme

Data not available

Coordinator

FRAUNHOFER GESELLSCHAFT ZUR FÖRDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
EU contribution
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Address
Hansastrasse, 27c
MÜNCHEN
Germany

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Participants (12)