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Dynamic Social and Media Content Syndication for 2nd Screen

Project description

Connected and Social media
The SAM project enables consumers to "socialise around media", via their second screens, where they are fed with relevant digital content created once and fully syndicated to all for maximum impact.

Today people use “2nd screen” tablets or smartphones while watching their “1st screen” – typically a TV. They engage in activities relating to consumed content on the 1st screen through searches, comments and ratings on social networks.  This is non-optimal since 2nd screen apps know little about the 1st screen, little about the context, and controlling apps while watching TV is difficult.

SAM provides a next-generation system for 2nd screen services, which addresses these challenges in a social media context. It is based on “content syndication” where tailored digital content is delivered to the user, ensuring the data reaches the user rather than vice versa.

SAM consumers will receive and provide (prosume) related social & media offerings on their 2nd screen according to their context, and thus find it easier to “socialise around media”. A content market place supports media and data owners in syndicating their data, creating richer 2nd screen experiences and content monetisation.

Today's generation of internet devices has changed how users are interacting with media. From passive and unidirectional users to proactive and interactive. Users can comment or rate a TV show and search for related information regarding characters, facts or personalities. They do this with both friends and wider social communities. This phenomenon is known as 2nd Screen. Another coupled phenomenon is Content Syndication, a field of Digital Marketing, where digital content is created once and delivered to different marketing channels at the same time. In today's 2nd Screen environment there are no true standards, protocols or common ways in which users can discover and access information related to consumed contents. Users have to initiate information searches by using eg Google to "participate" in the show. European enterprises wishing to provide services are restricted by a lack of business intelligence that can be applied with a view to profit from and enrich this market. SAM will change this by developing an advanced social media delivery platform based on 2nd Screen and Content Syndication within a Social Media context. Providing open and standardised ways of characterising, discovering, syndicating media assets interactively. Users will prosume digital assets from different syndicated sources and synchronised devices (e.g. Connected TVs) thus creating richer experiences around media. SAM's innovation is that instead of users reaching for the data; it is the data, which reaches the user through the syndication approach and their 2nd screen. This is based on the creation of dynamic social communities related to the user and digital asset context (e.g. profiles, preferences or devices). SAM will be able to capture and analyse valuable business intelligence which can be used to efficientize and monetarise the process for providers of assets and broadcast material and enrich as well as amplify the process for the consumer. SAM: "Socialising Around Media".

Call for proposal

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De corridor 5
3621 ZA Breukelen

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West-Nederland Utrecht Utrecht
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Juan Vicente Vidagany Espert (Mr.)
EU contribution
€ 475 892,00

Participants (12)