AWARENESS CAMPAIGN
Target audiences
o Public at large regardless of age and scientific background;
o Special attention to be paid to young people, especially those facing a career choice;
o Special attention to be paid to Elementary and Secondary Schools (youth of age 7-18 years) in rural communities
Messages conveyed
o Researchers are amongst us and they are easy to talk to;
o Researchers are ordinary people with an extraordinary work;
o Science is fun and fascinating;
o Scientific research has a great impact on our everyday life;
o Science improve the quality of our everyday life;
o Scientific career is exciting and rewarding.
Main communication tools to rely on
Off line
o Direct mailing to schools, teachers, headmasters in rural communities (launch of competition for hosting the events, based on an the submission of artworks by the kids interested in science and research);
o Direct mailing to educational institutions, teachers, headmasters in Serbia promoting SVan contest and Science future education contest;
o Direct mailing to educational institutions, teachers, headmasters in Belgrade schools promoting The best scholar scientific exhibition contest;
o Sponsorship/partnership search towards media;
o Publication of interviews, announcements and advertising in written media;
o Organisation of press conferences;
o Airing of several interviews, programmes etc. on TV and radio stations;
o Public advertising (schools, public transport, public places);
o Organisation of “pre-events”:
o Life of brain: researchers gave popular science lectures on brain during the Belgrade's Brain Awareness Week;
o Walking with science, during the week-end prior to the event;
o Science debates club and workshops in schools (science topics and art crafts on the same themes two weeks prior the event);
o Interactive lectures on themes above during the month September;
o Exchanges of web links, promotional material, posts, pictures, videos, through social networks with other EU funded Researchers’ Nights;
On line
o Revamping, constant updating and maintenance of project website;
o Revamping, updating and animation of social networks profiles (Twitter, Facebook, Flickr, etc.);
o Publication of on line advertising, linked to the yearly theme chosen;
o Sponsorship search towards electronic media;
o General e-mailing through participants’ networks of contacts and mailing lists;
Promotional material
o Programmes with detailed locations and venues, posters, flyers;
o T-shirts, badges, folders and ecobags branded using authentic visual identity created for RN 2015 in Serbia;
o Banners, ads, promotional material on social networks;
o Mention of "This European Researchers' Night project is funded by the European Commission under the Marie Skłodowska-Curie actions" on all promotional material displayed;
o Promotional gadgets (displayed through the European corner notably), complying with the general guidelines available at
http://ec.europa.eu/dgs/communication/services/visual_identity/index.en.htm(opens in new window) Overview of the results
o Promotional material: posters of various formats, flyers, roll ups, programmes, badges, ecobags, folders, promotional android game "Collect planets" (substituting the announced booklet), displayed in city centre pedestrian zones, schools, faculties, various cultural and educational institutions and among press reporters;
o Public advertising: billboards and citylights (main City streets and biggest shopping centre), posters in public transport vehicles, one vehicle branded by RN 2015 visual identity;
o Pre-events:
o science popular lectures in cultural and educational institutions
o hands-on experiments in pedestrian city zones during the weekend prior to event;
o Contests (SVan, Science Future Education, The best scholar scientific exhibition);
o Workshops, debate and interactive lectures in Belgrade's schools;
o Drummers walk in main city street;
o Promotion during public events:
o Training Day in Cuprija (also training students for participating in the activities implemented in some of the cities involved);
o Researchers Day in Indjija (hands-on experiments and scientific demos performed by researchers and local schools);
o Organisation of 3 press conferences, both national (Belgrade) and local (Cuprija, Belgrade);
o Publication of articles/annoucements in press (daily, weekly, bi weekly, monthly newspapers and magazines);
o Airing of announcements and interviews on national and local TV and radio stations, announcements through news agencies;
o Revamping and constant updating of the project website, namely
general info on the action, the EU support, 10th anniversary, info on researchers, sponsorships…(opens in new window);
o Revamping and constant updating of social network profiles, (Twitter, Facebook, Flickr, YouTube, Instagram);
o Links to several institutional and popular websires and publication of announcements and banners;
o General mailing for inviatations to pre-events and general mailing to elementary and secondary schools;
o Over 2 500 000 people have been aware of the Researchers'Night and its objectives.
ACTIVITIES DURING THE NIGHT
Locations and venues
o Belgrade: Knez Mihailova street, French Institute, Institute Cervantes, Belgrade City Library, Serbian Academy of Sciences and Arts, Educational Museum, Rectorate of Belgrade's University, Faculty of Chemistry University of Belgrade, Gallery Singidunum, Chamber of Commerce and Industry of Serbia, Science bus on route Studentski trg-Slavija-Studentski trg, Science vans with mobile units of scientists in rural communities (6 schools);
o Pancevo: Cultural Centre of Pancevo;
o Nis: the Summer Stage at Nis Fortress;
o Kragujevac: First Kragujevac High School;
o Cuprija: Medical High School;
o Jagodina: "Nikola Tesla" High School;
o Svilajnac: Natural History Museum of Serbia;
o SVans: mobile teams of researchers visited in "science vans” 6 schools in rural communities of Arandjelovac, Trstenik, Zajecar, Negotin, Valjevo and Krusevac.
Main types of activities planned
Hands on experiments, scientific demos, scientific exhibitions, debates, workshops, lectures, quizzes, games, competitions, European corners.
Overall theme: "Back to the future"
Detailed programme of activities
GREAT SCIENCE ADVENTURE
o Series of interactive activities with different scientific topics: geology, anthropology, astronomy, mathematics, physics, mechanical engineering, electrical engineering, biotechnology, biology, molecular biology, chemistry and physical chemistry.
o Hands-on experiments such as DNA isolation, making buccal swabs and identifying cells under microscope, producing electricity out of the candle and acetone, making fuel out of water, …;
o Demos growing of human tissues by present and future biotechnology, basics of lasers technology and their use in research, galaxy formation, why insects are important in forensic science, how algae may be used as a forensic tool, liquid nitrogen as cooking ingredient; how to make soap, snow, ice cream, volcano, a genie in the bottle, chameleon, lava, bleeding iron, golden rain, etc.;
o Illustration of Mars and other planets environments, plants potentially present there, possible human colonies, interviews with aliens, drawing of aliens…;
o Workshops: how to make bioreactors and use them to fight climate change, how to make biopolymers and biopolimer toys, CSI working, making of tornadoes, making scientific jewelry, …;.
o Game simulating geology research and origin of oil;
o Presentation of virtual reality of Tesla from vision to computer models;
o Selection of best designed hands-on experiments of three schools during the competition referred to above.
TREASURE HUNT
o Addressing young audience, hands-on experiments to be solved for getting the treasure;
o Visitors' training about farm-making in the future, making their own mutants as source of biological diversity, speaking Klingon and Vulcan languages…;
o Accompanied by scientists and rewarded by a prize.
GREEN SCIENCE
o Participation in the whole recycling process (production of new raw materials from waste);
o Making one's own batteries at home (workshop);
o Recycling gym (specially designed bicycle to press cans, stressing fun and healthy aspect of recycling);
o Potential contribution of recycling to economy strengthening, social responsibility of the recycling act (water pollution and purification through equipment from recycled material);
TRAVEL WITH SCIENCE
o Free ride downtown, touring with young women researchers (science bus);
o Explanation of Marie Curie's life, pointing out her works and contribution to mankind and gender dimension in science, explanation of challenges resulting from gender bias;
o Discussion with researchers about their works and potential contribution to society through science development;
SCIENTIST IN PRIVATE LIFE
o Including notably “Cooking with scientists” (workshop) and photo exhibition “Grow up to a child”;
o Implementation of molecular gastronomy principles for production of the most interesting food, combining amazing taste and appearance;
o Display of photographs of scientists (throughout childhood and happiest memories toward present time);
o Storytelling illustrated by photographs, explanation of the wish to become a scientist;
SCIENCE IN THE LIVING ROOM – LIVING THE FUTURE
o Interactive exhibition: possible vision of the living room of the future. (meteorology, biology, and physiology being part of everyday living);
o New and alternative ways of designing a more comfortable living space (using alternative energy sources, redesigning and understanding the space itself though incorporation of natural factors into architecture);
SCIENCE (IN) FICTION
o Screenings of short films, presentation of literary texts and comics;
o Short discussions regarding science and art interrelation, and potential impact on reality;
o Presentation and direct involvement in Researchers'night sci-fi story/comic (workshop), accompanied by body paint artist transforming children into their imagined sci-fi characters;
PEEK IN THE LAB
o Based on last year's breakthrough in astronomy research: display of a Philae replica, as well as of the comet it landed on, and landing exercises for visitors;
o Uses and advantages of 3D Printer technologies (3D printed humanoid robot, working principles…);
LITTLE RESEARCHERS
o Substitute to Professor Balthazar's Rainbow;
o Aimed at encouraging children in elementary schools to ask and learn interactively;
o Developing basic science communication skills in children in elementary schools;
o Reciprocated visits for elementary schools, experiments/demos being realized under supervision of teachers and accompanied by researchers;
CLASSROOM FROM THE FUTURE
o Illustration of connection between science and education, and how science and technologies can be used to improve educational system;
o Also aimed at raising general awareness about overall availability of education, overall right to education, interest and fun of learning process, positive aspects of teamwork;
o Dedicated to primary school subjects from different grades: world around us, mathematics, chemistry and Interactive Spelling book of Serbian Alphabet, using latest technology;
MEDIA LAB
o Pointing out science's contribution to media development, potential media's support to science, and potential effects on citizens' daily lives;
o Interactive discussion between researchers and the audience on most interesting topics in science;
o Virtual trip around the world in 60 minutes, and individual Skype talks with Serbian scientists working abroad illustrating the above.
SVANS
o Visits of mobile teams of researchers in "science vans” 6 schools in rural communities winners of the best artworks contest;
o Hands-on experiments, demos, exhibitions, quizzes, performances and EU corners addressing audience aged 7-18;
EUROPEAN CORNERS
Number: 14
Location: French Institute, Faculty of Chemistry University of Belgrade, Cultural Centre of Pancevo, The First Kragujevac high-school, Nis Fortress, "Nikola Tesla" High School in Jagodina, Medical High School in Cuprija, Natural History Museum of Serbia in Svilajnac and 6 schools within rural communities (Arandjelovac, Trstenik, Zajecar, Negotin, Valjevo and Krusevac)
Activities planned:
o Display of informative and promotional material;
o Introduction to on-going EU supported research projects in Serbia;
o Quiz rewarded by a lab visit and the possibility of playing researcher for one day;
o Witnesses by researchers having benefited from EU support (Marie Curie or other) about their experience and mobility;
o European Researchers' Night MSCA roll-up (entrance of the event) complying with the following content and format requirements: 200 X 85 cm, and the mentions: "European Researchers' Night", "Marie Skłodowska-Curie: an inspiration to follow";
o Presenting a booklet that will celebrate Researchers' Night 10th Anniversary (formed out of ten most innovative solutions, with all the associated correspondence, from Professor Balthazar's Rainbow activity)
o NIGHT 2015 will be shared between all countries through Live shows in streaming, which will also be used for collaboration with the European Commission for the celebration of the NIGHT anniversary.
Overview of the results
o Offer of activities as planned in the Annex I part B to the G.A. namely
o 82 hands-on experiments;
o 24 demos;
o 11 workshops;
o 56 exhibitions;
o Debates, quizzes, competitions, game;
o Presentation, performance;
o Activities addressing audience as from aged 3 and over, except for quizzes, debates, competitions and presentation addressing aged 7 and over;
o Active involvement of 300 researchers, of whom 1 having benefited from Marie Curie schemes; 15 having benefited from another EU support;
o Real time Skype links between Belgrade and Budapest, as well as between Belgrade and other cities in Serbia for the celebration of the NIGHT anniversary;
o Over 33.500 attendees having taken part to the activities offered, distributed as follows:
- Belgrade: 15.000
- Nis: 7.000
- Kragujevac: 2.000
- Pancevo: 2.500
- Jagodina: 1.500
- Cuprija: 2.000
- Svilajnac: 1.000
- SVans: 2.500
IMPACT ASSESSMENT
Description of the current situation
o Based on existing surveys and studies;
o Also relying on last edition of EUROBAROMETER;
Tools
o Questionnaires available on (website, social networks) and off line, prior, during and after the event, face to face interviews;
o Questionnaire being compulsory part of the quiz organised in EU corner;
o Guidelines setup for face to face interviews;
o Training planned for pollsters;
Indicators and parameters to be applied
o Quantitative: number of attendees, of participants in various activities, of hits on the website, of friends and followers on social networks, of views and downloads, typology of visitors, media coverage…;
o Qualitative: increased awareness about researchers and their job, interest expressed for science and research, interest expressed for science careers, increased awareness about societal importance of research and researchers…
Selection of the sample
o Method: random selection
o Absolute figures: at least feedback from 5% of overall attendance.
NOTE: Relevant Deliverables for period 2 and for overall project have been submitted to the P.O. and approved for each of the WPs.
