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European Digital Forum Thought Leadership and Policy Network Exchange

Deliverables

Report on Social Media for EDFx

A report on the use of social media to promote EDFx - EDFx will be featured prominently on several platforms – Twitter, LinkedIn, Facebook, Google+, YouTube and so forth.

European Digital Forum 2016

EDFx will host a flagship event – an annual European Digital Forum. This policy event will be held in 2016 in collaboration with rotating Presidencies of the Council of the European Union. A second edition of the European Digital Forum is to be held in 2016, most likely with the Dutch EU Presidency. This top-notch event will gather 150-200+ participants, including web entrepreneurs, policy-makers and politicians. The EDFx project team will prepare and host the event, as well as provide suitable follow-up, such as publication of the Forum report / summary of the discussions and policy recommendations voiced by the participants

Newsletter 4

EDFx will produce four newsletters, which will be published bi-annually and will appear both in electronic as well as print format. Newsletters will be one of the channels of communication, which will ensure that the community is “sustained” by communicating with it in regular intervals (every six months). This approach will appeal to both digitally-savvy and more traditional target groups, which might appreciate the hard copies available. Using both electronic and hard copies for the newsletter will prove effective in reaching out to a wide audience of entrepreneurs, policy makers and others. Newsletter 4 will cover M19-M24 of EDFx.

Newsletter 3

EDFx will produce four newsletters, which will be published bi-annually and will appear both in electronic as well as print format. Newsletters will be one of the channels of communication, which will ensure that the community is “sustained” by communicating with it in regular intervals (every six months). This approach will appeal to both digitally-savvy and more traditional target groups, which might appreciate the hard copies available. Using both electronic and hard copies for the newsletter will prove effective in reaching out to a wide audience of entrepreneurs, policy makers and others. Newsletter 3 will cover M13-M18 of EDFx.

Event at Campus Party 2016

In 2016, EDFx will host a policy event in the run-up to Campus Party. Campus Party (www.campus-party.eu) is the largest global technology festival encompassing innovation, creativity science and digital entertainment. For 7 days, thousands of “campuseros” live on-site, surrounded by a unique environment where lectures, workshops, competitions and hackathons take place simultaneously.

Session at Dublin Web Summit 2016

CeBIT is the world's largest event for digital business. It is considered a barometer of current trends and a measure of the state of the art in information technology. Running over a five-day period in Hanover, Germany, the CeBIT Global Conferences (CGC) are staged congruently with the CeBIT exhibition. The conferences are dedicated to providing a 360° overview of the digital industry’s four core markets: IT, Telecommunications, Digital Media and Consumer Electronics. Participation in such a high-level world-class event will greatly contribute to the visibility of EDFx. EDFx will reach out to its target audience - tech entrepreneurs, digital startups, CEOs, thought leaders in the digital field and policymakers. EDFx will organise a session.

European Digital Forum 2015

EDFx will host a flagship event – an annual European Digital Forum. This policy event will be held in 2015 collaboration with rotating Presidencies of the Council of the European Union. For 2015, we envision an event in Riga during the Latvia’s EU Presidency. This top-notch event will gather 150-200+ participants, including web entrepreneurs, policy-makers and politicians. The EDFx project team will prepare and host the event, as well as provide suitable follow-up, such as publication of the Forum report / summary of the discussions and policy recommendations voiced by the participants

Session at Dublin Web Summit 2015

Web Summit (websummit.net) is a technology-industry conference held in Dublin, Ireland since 2010. The topic of the conference is cantered on internet technology and the audience is a mix of CEOs and founders of tech start ups together with a range of people from across the global technology industry, as well as related industries. The event is held over three days. Attendance at the conference has grown to over 10,000 people from 80 countries. EDFx will organise a session at this event in 2015.

Newsletter 1

EDFx will produce four newsletters, which will be published bi-annually and will appear both in electronic as well as print format. Newsletters will be one of the channels of communication, which will ensure that the community is “sustained” by communicating with it in regular intervals (every six months). This approach will appeal to both digitally-savvy and more traditional target groups, which might appreciate the hard copies available. Using both electronic and hard copies for the newsletter will prove effective in reaching out to a wide audience of entrepreneurs, policy makers and others. Newsletter 1 will cover M1-M6 of EDFx.

Event at Campus Party 2015

In 2015, EDFx will host a policy event in the run-up to Campus Party. Campus Party (www.campus-party.eu) is the largest global technology festival encompassing innovation, creativity science and digital entertainment. For 7 days, thousands of “campuseros” live on-site, surrounded by a unique environment where lectures, workshops, competitions and hackathons take place simultaneously.

Newsletter 2

EDFx will produce four newsletters, which will be published bi-annually and will appear both in electronic as well as print format. Newsletters will be one of the channels of communication, which will ensure that the community is “sustained” by communicating with it in regular intervals (every six months). This approach will appeal to both digitally-savvy and more traditional target groups, which might appreciate the hard copies available. Using both electronic and hard copies for the newsletter will prove effective in reaching out to a wide audience of entrepreneurs, policy makers and others. Newsletter 2 will cover M7-M12 of EDFx.

Upgraded EDF Website

The website in its basic version will be upgraded by M03 to allow it to prominently feature key deliverables of EDFx, including a special page for the Startup Europe tracking tool, as well as a section of the newsletters

Policy Booklet

The most relevant and interesting policies will be brought together in a booklet tailored for policy makers that seeking to support web entrepreneurship. For each policy, information will be provided on: • The rationale for implementing the policy; • The design of the policy; • An example of the policy in practice; • Existing evidence on the effectiveness of the policy; • A discussion around the merits and challenges of this type of policy.

Final Report on the Impact of the Best Practices Repository

Final report on impact of the Best Practices Repository, the overall assessment

Report on the Framework for the Index

Report on the framework for the index (description of indicators and classification). This will be a basis for a new annual European Digital Entrepreneurship Index. The Index will have a number of composite indicators on how well the environment and different public interventions in a given city support web entrepreneurship. These will examine key factors such as the availability of sufficient and appropriate finance, the skillset of the workforce in the area and the quality of the supporting infrastructure and networks. The indicators will underscore the nexus between web entrepreneurship and public policy and account for the public interventions active in the space.

Report of EDFx' Contribution to Policymaking

Final reports – Assessment of how EDFx contributed to policy making through at least two policy initiatives by the end of the first year (M12) and four policy initiatives by the end of the second year (M24).

Summary Report - EU Advisory Bodies

A summary report with recommendations based on interviews with members of the Startup Europe Leaders Club and the EU Digital Champions

Startup Manifesto 2.0

Startup Manifesto 2.0 (or Scale-Up Manifesto) is conceived as a policy document to inform and guide European and national policy on startups and scale-ups and tech entrepreneurship, at European and national level. A salient feature of the new policy document will be its focus on scaling up. In the political realities of 2013, when the original Startup Manifesto was written, it was critical to articulate the need for policy support for startups. Presently, one may say that the role and importance of startups are duly acknowledged, especially at the EU level, with a dedicated programme at European Commission’s DG Connect (“Startup Europe”), and a forthcoming programme at DG Grow (“the Start-up Initiative”). Today, scaling up of successful European businesses has taken central stage in a wider societal and political debate. In the words of Gunther Oettinger, European commissioner for digital economy and society, “Startup is good, scale-up is better” (speech at the ICT2015 conference in Lisbon). The European Digital Forum as a collaborative hub has accumulated rich expertise on this subject. Recently, it published a policy brief “From Startup to Scaling-up: Growing Europe’s Digital Economy,” with a ten-step programme to support scaling up of European startups. This document serves as vital input material in the renewed Startup Manifesto. Another very crucial thing that the original Startup Manifesto did not address sufficiently is the development of the single European market. Most of the Startup Manifesto recommendation could be implemented at the national level. In contract the Startup Manifesto 2.0 will focus strongly on the pan-European solutions and actions that EU member states can implement jointly. It will bear direct relevance to the string of recent policy initiatives launched by the Juncker Commission, most notably, the Single Digital Market, the Capital Markets Union and the Single Market Strategy. Another crucial difference between Startup Manifesto and Startup Manifesto 2.0 (“Scale-Up Manifesto”) will be an in-built methodology, or monitoring system to measure the progress in its implementation. This is a radical departure from Startup Manifesto whose recommendations (e.g. such as “initiate a mentality shift across Europe in terms of how we define success”) were vague and ambiguous in terms of their monitoring and implementation. This issue can be avoided at the design stage in the Startup Manifesto 2.0. Thus, Startup Manifesto 2.0 will include a textual narrative, developed jointly with the startup community and stakeholders (reflecting their advice and recommendations), and in-built monitoring methodology (uniquely designed by the consortium members) to track the implementation of the Manifesto. Delivery date is M21 – the document is to be unveiled at the Digital Assembly in Bratislava, Slovakia on 29 September 2016.

Interim Report on the Initial Data Collection

This report will describe the status of the data collection for the Best Practices Repository. This single repository will gather the leading policy interventions aimed at developing web entrepreneurship drawing on best practice examples from around the world.

Final Report on Evaluating the Impact of the Index

Final report on evaluating the impact of the Index and plans for sustainability

The European Digital Entrepreneurship Index 2016

The landmark publication of EDFx will be a new annual European Digital Entrepreneurship Index. This comprehensive report will provide a ranking of individual European cities’ digital readiness and assess their startup environment. (Depending on data availability and in consultation with the Commission, some indicators on the Index as a whole may look at other subnational areas such as NUTS2 regions). The Index will serve as a key resource to policy makers aiming to encourage web entrepreneurship in their country by - Identifying existing and promising hubs of activity, - Allowing them to benchmark their performance against other European hubs, - Helping them identify which policy areas they should prioritise. The Index will cover all capital cities in the EU as well as a number of other cities showing high levels of web entrepreneurship such as Cambridge, Barcelona, Munich among others.

The European Digital Entrepreneurship Index 2015

The landmark publication of EDFx will be a new annual European Digital Entrepreneurship Index. This comprehensive report will provide a ranking of individual European cities’ digital readiness and assess their startup environment. (Depending on data availability and in consultation with the Commission, some indicators on the Index as a whole may look at other subnational areas such as NUTS2 regions). The Index will serve as a key resource to policy makers aiming to encourage web entrepreneurship in their country by - Identifying existing and promising hubs of activity, - Allowing them to benchmark their performance against other European hubs, - Helping them identify which policy areas they should prioritise. The Index will cover all capital cities in the EU as well as a number of other cities showing high levels of web entrepreneurship such as Cambridge, Barcelona, Munich among others.

Interactive Tool to Explore the Index

The landmark publication of EDFx will be a new annual European Digital Entrepreneurship Index. This comprehensive report will provide a ranking of individual European cities’ digital readiness and assess their startup environment. (Depending on data availability and in consultation with the Commission, some indicators on the Index as a whole may look at other subnational areas such as NUTS2 regions). The Index will serve as a key resource to policy makers aiming to encourage web entrepreneurship in their country by - Identifying existing and promising hubs of activity, - Allowing them to benchmark their performance against other European hubs, - Helping them identify which policy areas they should prioritise. The Index will cover all capital cities in the EU as well as a number of other cities showing high levels of web entrepreneurship such as Cambridge, Barcelona, Munich among others. An interactive tool will allow users to interrogate the individual indicators and the scores and data behind them. The development of the interactive tool is to be subcontracted. This is not envisaged as being a large part of the Index but will make it more engaging for users and allow them to gain more detailed insights in an interactive way. The design of the tool and data collection will be conducted by Nesta but a programmer will need to be commissioned to create it. Nesta has extensive experience with commissioning similar sites such as www.startupfactories.eu and www.crowdingin.com. Nesta will contact a number of potential developers to ensure someone is found who can deliver a quality product while also achieving value for money for the European Commission.

Community Network

A community of 2000+ active and engaged members. The project team will produce a report on the community membership, including visual representation of membership broken down by occupation, country and/or place of residence, etc.

Startup Manifesto Status Tracker

The Startup Manifesto launched by the members of the Leaders Club on 02 September 2013 in London is a compelling 5-point, 22-action plan aimed at giving European businesses the best chance of future success. This task will track the progress achieved in the realisation of the Startup Manifesto recommendations. We will employ a visual, web-based and open approach to monitoring policy progress. This tool will provide an easy-to-understand overview of how far each Member State is in implementing the 22 actions put forward. This has the potential to inform a wider group of people than would be the case with ordinary means, such as a report, but it also has the likely effect of initiating a healthy competition between Member States to improve their relative ranking. The tool will be based on the following elements: (1) a central website where information can be directly updated on the policy progress, and is immediately published; (2) an intelligently crafted crowdsourcing approach, where information is uploaded directly on the website by a limited set of appointed authors, either officials from Member States, or a set of appointed experts; (3) a checklist-based approach to policy monitoring. Each action point of the Manifesto is translated into 3-4 concrete measures with Yes or No answers, backed up by supporting text; (4) a real time visualisation of the policy progress through a traffic light system. This task will be sub-contracted to Open Evidence, developer of unique tools for monitoring other flagship EU programmes, such as the progress of the Digital Agenda in the Member States, the eGovernment Action Plan and the Pledge Tracker of the Grand Coalition for Growth and Jobs. Thus Open Evidence is well qualified and uniquely positioned to realise this task in the most efficient and effective way and deliver a product of the highest quality standards accessible to a wide audience

Online Tool for Startup Manifesto 2.0

"Deliverable 6.4 Online Tool for Startup Manifesto 2.0 The unique design of Startup Manifesto 2.0, with an in-built monitoring methodology, will enable real-time monitoring of its implementation. In order to do, an online tool will be designed and deployed. We will employ a visual, web-based and open approach to monitoring policy progress. This software tool will provide an easy-to-understand overview of how far each stakeholder is implementing the actions put forth in the Startup Manifesto 2.0. The online tool will have the following elements: • a central website where information can be directly updated on the policy progress, and is immediately published; • an intelligently crafted crowdsourcing approach, where information is uploaded directly on the website; • a checklist-based approach to policy monitoring; • a real time visualisation of the policy progress through a traffic light system. Although the basics are similar to the Startup Manifesto Policy Tracker (D6.1), this deliverable (D6.4) will be a revamped and enhanced version, with a new architecture of information. It will include a number of new and unique functionalities, such as: • an array of novel measurements and indicators; • coverage of actions at member-state level, but also actions at EU level and actions of different stakeholders; • tracking the current status but also the changes taking place in different countries; • feedback/review mechanisms to gather input from stakeholders on the effectiveness of the policy in place; • initial data gathering for the EU member state, if already identified in the process of writing the Startup Manifesto 2.0 (D6.3) in order to encourage further input by the community. As described in Task 6.3, Startup Manifesto 2.0 (D6.3) and the Online Tool (D6.4) will be actively promoted as part of the dissemination and communication campaign (WP5), and feature at EDF events, in particular at D1.2 The 2016 European Digital Forum, and in conjunction with the launch of The 2016 European Digital City Index (D2.4). The online platform (D6.4) will be deployed after the launch of Startup Manifesto 2.0 (D6.3 in M21) in a beta version (M22) and will become fully operational before the end of the EDFx project (M24). The Startup Manifesto 2.0 is conceived as a ""living document"" (on the online platform) that will exist and guide policymakers even after the termination of the EDFx project in M24. The consortium commits itself to maintaining the online platform for 12 months after the termination of the EDFx project. Regarding the continuous data entry and data collection, the consortium will rely on the existing network of the National Coordinators of the Startup Manifesto Policy Tracker and national startup associations. National startup associations (united in the European Startup Network) will participate in writing Startup Manifesto 2.0 and, hence, will have ownership of this policy document and will be motivated to monitor its status / implementation in their respective EU member states as well as benchmarking their national ecosystems."

EDFx Advisory Board

Having at least 20 prominent members serving in its Advisory Board by the end of the first year and 40 by the end of the second year

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