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Traffic Safety Cultures and the Safe Systems Approach – Towards a Cultural Change Research and Innovation Agenda for Road Safety

Objective

Traffic Safety Culture (TraSaCu) aims at developing a cultural approach in road traffic safety research and accident prevention. Traditional approaches to traffic safety shall be complemented by a cultural perspective which has emerged recently in safety research and prevention. Safety culture has been identified as an important factor of road safety as it helps understanding and explaining the typical patterns of risk perception and risk taking that prevail in different national, regional or local traffic systems as well as their relationships with numbers and forms of accidents. A weak safety culture produce higher numbers of accidents which are more severe. A strong safety culture helps reducing the number of accidents as well as mitigating their severity. It strengthens safety relevant attitudes and behaviour and it is also a condition for making road safety measures more effective.
According to a working definition of the US Department of Transportation Safety Council (US DOT), traffic safety culture is defined as the shared values, actions, and behaviours that demonstrate a commitment to safety over competing goals and demands. However, a unified concept of safety culture still does not exist. Therefore, the project will elaborate an empirically grounded and theoretically adequate concept of traffic safety culture, based on this definition by conducting a number of case studies of different traffic safety cultures across Europe. It focuses on the safety cultures that emerge under different institutional, demographic and topographical conditions and their influence on the numbers and forms of accidents.

Research focuses on the culturally mediated interaction between traffic participants and their environment in terms of the cultural patterns of risk taking and risk perception. It also looks at those cultural elements that can be changed easily in order to improve road safety of the investigated traffic systems.

Call for proposal

H2020-MSCA-RISE-2014
See other projects for this call

Funding Scheme

MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE)

Coordinator

KURATORIUM FUER VERKEHRSSICHERHEIT
Address
Schleiergasse 18
1100 Wien
Austria
Activity type
Research Organisations
EU contribution
€ 58 500

Participants (9)

"HELLENIC RESEARCH AND EDUCATIONAL INSTITUTE ""PANOS MYLONAS"" FOR THE ROAD SAFETY AND THE PREVENTION/REDUCTION OF TRAFFIC ACCIDENTS"
Greece
EU contribution
€ 108 000
Address
2, Nemeseos Street
11253 Athens
Activity type
Other
TALLINNA TEHNIKAÜLIKOOL
Estonia
EU contribution
€ 54 000
Address
Ehitajate Tee 5
12616 Tallinn
Activity type
Higher or Secondary Education Establishments
CO-PLAN INSTITUTI PER ZHVILLIMIN EHABIITATIT
Albania
EU contribution
€ 27 000
Address
Rruga Bylis 12 Autostrada Tirane Durres Km 5 Kashar
1051 Tirana
Activity type
Other
MIDDLE EAST TECHNICAL UNIVERSITY
Turkey
EU contribution
€ 103 500
Address
Dumlupinar Bulvari 1
06800 Ankara
Activity type
Higher or Secondary Education Establishments
SUOMALAINEN LIIKENNETUTKIMUSKESKUS OY
Finland
EU contribution
€ 81 000
Address
Solvikink 1 B 20
00990 Helsinki
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
UNIVERSITETI POLIS SHPK
Albania
EU contribution
€ 13 500
Address
Autostrada Tirane Durres Kilometri 5 Kashar
1051 Tirana
Activity type
Higher or Secondary Education Establishments
STICHTING WETENSCHAPPELIJK ONDERZOEK VERKEERSVEILIGHEID
Netherlands
EU contribution
€ 0
Address
Bezuidenhoutseweg 62
2594 AW Den Haag
Activity type
Research Organisations
TELECOMMUNICATION AND COMPUTER NETWORKING TNC SHPK
Albania
EU contribution
€ 36 000
Address
Rruga Reshit Collaku 8 / 115
Tirane
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
TECHNISCHE UNIVERSITAET WIEN
Austria
EU contribution
€ 18 000
Address
Karlsplatz 13
1040 Wien
Activity type
Higher or Secondary Education Establishments

Partners (3)

AMRKS
Kosovo
Address
Bregu I Diellit Z/j 1/1
10000 Pristina
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY
United States
Address
Southgate Center 201
24061 Blacksburg Va
Activity type
Higher or Secondary Education Establishments
Montana State University Bozeman
United States
Address
Montana Hall 309
59717 Bozeman
Activity type
Higher or Secondary Education Establishments