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Social, complementary or community virtual currencies transfer of knowledge to SME: a new era for competitiveness and entrepreneurship

Objective

With the advent of social networks and Mobile networks, new online communities are being created around sustainable topics (environmental, social, community development). The phenomena, known as digital social innovation, generates a positive ecosystem where business and social development enabled with new behaviours boosted by social, complementary or community currencies deployed as virtual currencies have a great potential for competitiveness, and entrepreneurship, but also for fostering social responsibility in Europe.
VirCoin2SME projects aims at studying how the business development could be fully deployed around the ecosystem of social networks and virtual currencies, which facilities new exchanges for wealthier communities.
Research objectives to be developed in VirCoin2SME project are:
1.To compare different models of social networks influence on business processes
2.To analyze the mechanisms behind the adoption of social, complementary or community virtual currencies.
3.To research on the potential impact of digital innovation and alternative currencies development in social, environmental and economic sustainability.
4.To develop two sector-oriented proposals/guidelines (healthcare and tourism) for developing sustainable business models based on the use of complementary and/or virtual currencies.
The previous research objectives will be achieved by implementing a collaborative working scheme where research entities will design the methodology and elaborate final guidelines to develop, according to the actual business scenarios defined and analyzed by the private companies involved in VirCoin2SME, in the two respective sectors that will act as use cases for study and proposals development: healthcare and tourism.
Dissemination and communication activities will be designed and developed in parallel to ensure the wider impact of the knowledge generated and to foster new business generation around sustainable models not only in Europe, but internationally.

Field of science

  • /social sciences/other social sciences/social sciences interdisciplinary/sustainable development
  • /social sciences/economics and business/business and management/business model
  • /social sciences/economics and business/economics/sustainable economy
  • /social sciences/economics and business/business and management/entrepreneurship

Call for proposal

H2020-MSCA-RISE-2014
See other projects for this call

Funding Scheme

MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE)

Coordinator

UNIVERSITAT DE GIRONA
Address
Placa Sant Domenec 3
17004 Girona
Spain
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 108 000

Participants (3)

EASY INNOVA S.L.
Spain
EU contribution
€ 108 000
Address
Avenida Lluis Santalo S/n
17071 Girona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany
EU contribution
€ 81 000
Address
Hansastrasse 27C
80686 Munchen
Activity type
Research Organisations
ADMIN LEUVEN bvba
Belgium
EU contribution
€ 81 000
Address
Vismarkt 10B
3000 Leuven
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)

Partners (2)

UNIVERSIDAD AUTONOMA DE BUCARAMANGA
Colombia
Address
Avenida 42 Nro. 48-11, Campus El Jardin
680003 Bucaramanga
Activity type
Higher or Secondary Education Establishments
ESTRATEGIAS SOSTENIBLES EKOSOS SA
Ecuador
Address
Calle Finlandia 35-36 Y Suecia
170515 Quito
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)