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Disruptive Technology for the Global Laundry Equipment Market

Objective

LIRON 2020 addresses the €Multi-Billion global market for domestic laundry equipment with a highly innovative, disruptive technology that will revolutionise the industry and provide significant economic, lifestyle and environmental benefits.

There are an estimated 840 million domestic washing machines in use worldwide, with predictions of 36% growth by 2020 and 62% by 2030. Together, these washing machines account for approximately 2% of the total residential sector electricity consumption and utilise about 19 billion cubic metres of water per year.

With energy and water prices soaring there is a constant drive towards more energy- and water-efficient laundry technology within the home. In addition, there is a further demand from consumers to make their lives easier and improve the time-efficiency of their laundry process.

Woodrow Scientific Limited (WSL) was established to address this need, inventing methods and apparatus that enable “on demand” cleaning of garments with massively reduced electricity and water consumption and without the fabric wear and tear of conventional washing machines.

The technical feasibility of WSL’s LIRON™ technology has been proven with the world’s first laser-laundered shirts and informal consumer research has identified a market appetite for the unique technology and lifestyle benefits it offers.

The LIRON-2020 project presents an opportunity for WSL to further evaluate the market feasibility and identify the optimum route to commercialising the technology for this >€1Billion global market.

Horizon 2020 funding will enable the company to further validate the performance benefits of its unique technology, strengthen and expand its IP portfolio and prepare the business strategy to leverage further investment / partnership and (potentially) Phase 2 project funding required to exploit the technology globally.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

WOODROW SCIENTIFIC LIMITED
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
26 BARN LANE - GOLBORNE
WA33NX WARRINGTON
United Kingdom

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
North West (England) Cheshire Warrington
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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