Objective Imagine that you choose a large house with a long commute over a small flat with a short train ride. Will the appearance of an inferior, thus irrelevant, alternative–a small flat with a longer train ride–make you revise your initial choice? Contrary to what theories in economics prescribe people typically reverse their original choice in the presence of an inferior option. Contextual preference reversals (CPRs) of this form are hallmarks of human irrationality. Such deviations from rationality have been described in numerous behavioural studies over the past decades. But what are the mechanisms that produce CPRs? And why do CPRs differ across individuals? I aim to answer these big open questions. Specifically, I plan to elucidate the brain mechanisms that mediate CPRs, from the level of neurotransmitters, to large-scale brain networks, to behaviour. To this end, I will combine, for the first time, three novel approaches: a model-based approach I developed for quantifying irrational decision-making in a physiologically tractable fashion; delineating the neural interactions underlying decisions with magnetoenecephalography (MEG); and pharmacological manipulation of these interactions. I will then use the MEG data to guide the development of a biophysically constrained mechanistic model of irrational decision-making. This model will be used to generate novel predictions about CPRs in the healthy brain as well as in several neurophysiological disorders. In sum, my research will tackle long-standing problems from the behavioural sciences with techniques from the life sciences, thus providing a deeper understanding of the limits of human behaviour. I will be thoroughly trained in advanced neurophysiological techniques in preparation for a career in the nascent field of “computational psychiatry”. Finally, this project will bring together leading scientists from the behavioural, neural, and physical sciences, establishing a new multi-disciplinary EU research network. Fields of science social sciencespsychologybehavioural psychologysocial scienceseconomics and businesseconomicssocial sciencespsychologycognitive psychologynatural sciencescomputer and information sciencesdata sciencedata processingnatural sciencesphysical sciences Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility Topic(s) MSCA-IF-2014-EF - Marie Skłodowska-Curie Individual Fellowships (IF-EF) Call for proposal H2020-MSCA-IF-2014 See other projects for this call Funding Scheme MSCA-IF-EF-ST - Standard EF Coordinator UNIVERSITAETSKLINIKUM HAMBURG-EPPENDORF Net EU contribution € 171 460,80 Address Martinistrasse 52 20251 Hamburg Germany See on map Region Hamburg Hamburg Hamburg Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all UNIVERSITEIT VAN AMSTERDAM Participation ended Netherlands Net EU contribution € 0,00 Address Spui 21 1012WX Amsterdam See on map Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00