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Improving loan quality and acceptance rates by predicting credit behavior through social mediadata.


The problem: Credit Losses on Banks’ Loan Portfolios - Youngsters and 2nd generation immigrants still have difficulty in obtaining credit.

The solution: Our credit scoring model called Big Data Score assesses the credit quality of people and accurately predicts their payment behaviour based on data from social media (Facebook) and internet browsing behaviour.

Objectives of the overall innovation project:
1) Bring the present Technology Readiness from level 7 to 9.
2) Provide the system with complete access to real life data and Open Data made available from governments.
3) Development of a marketing and sales strategy based on two key principle: vertical approach and distribution approach.

Value Proposition: To help lenders to save money on credit losses and to make more money on increased acceptance rate.

Business Model: Business follows a simple and easily scalable model where lender pays for each score:
0.99 EUR per Facebook score and 0.20 EUR per browser score.

Users/Clients: Our target client is anyone who is taking a short to medium term (1-36 months) credit risk.

Competition: Traditional credit bureaus and innovative credit score (Kreditech, Leendo, ZestFinance).

Revenue Streams: 36M€ revenues at the 3rd year after commercialization.

Team: Big Data Scoring AS, Aasa Global AS.

Required funding: 1,5M€

Call for proposal

See other projects for this call


Vahtramae Tee 12-1
11912 Tallinn
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 50 000

Participants (1)

EU contribution
€ 0
Laeva Tn 2
10111 Tallinn
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)