Periodic Reporting for period 1 - iLocator (iLocator - Map, track and manage point-based-assets)
Reporting period: 2015-01-01 to 2015-05-31
iLocators ambition is to build and sustain high growth by becoming a major player in the global market of municipal infrastructure asset management. The company forecasts to increase the current turnover of €100.000 to €10 million within five years. This ambitious task will be accomplished by scaling the solution into European markets, starting with UK and GER – through market replication, tests/showcasing and integration of new functionality and services to expand the current solution – key objectives of the innovation project.
Through the feasibility study we found that our strategic vision should be expanded to becoming a full service solution provider managing all infrastructure assets in municipalities – and not only roadside drains. Our aim is thus to extend the solution to manage line based assets as well. We favourably validated our concept and approach, which shall be kept unchanged for the innovation project. The business model and pricing structure shall remain largely unchanged when scaling into new markets.
Through the large number of interviews and meetings with potential customers the demand for iLocator was clearly verified. Our analysis shows that our ambitions may be fulfilled if a focused route-to-market strategy is followed.
Through the feasibility study we found that our strategic vision should be expanded to becoming a full service solution provider managing all infrastructure assets in municipalities – and not only roadside drains. Our aim is thus to extend the solution to manage line based assets as well. We favourably validated our concept and approach, which shall be kept unchanged for the innovation project. The business model and pricing structure shall remain largely unchanged when scaling into new markets.
Through the large number of interviews and meetings with potential customers the demand for iLocator was clearly verified. Our analysis shows that our ambitions may be fulfilled if a focused route-to-market strategy is followed.
During the reporting period the following was accomplished:
• Completed market investigations in the UK and Germany, including details on various aspects of national regulation, local practices, technical and geographical differences;
• Completed a competitor analysis - the UK is more competitive than the DK market; the GER market is clearly less competitive than the UK and DK markets;
• Signed up 2 UK municipalities for testing; in discussions with 4 GER municipalities, expecting at least 2 signups;
• Applied refinements on the technical platform e.g. smooth shifting between GPS/GNSS sources;
• Found that automated machine mode classification and service event detection may be patentable; the user interface may, as well, be design protected;
• Further developed and enhanced the business plan.
• Completed market investigations in the UK and Germany, including details on various aspects of national regulation, local practices, technical and geographical differences;
• Completed a competitor analysis - the UK is more competitive than the DK market; the GER market is clearly less competitive than the UK and DK markets;
• Signed up 2 UK municipalities for testing; in discussions with 4 GER municipalities, expecting at least 2 signups;
• Applied refinements on the technical platform e.g. smooth shifting between GPS/GNSS sources;
• Found that automated machine mode classification and service event detection may be patentable; the user interface may, as well, be design protected;
• Further developed and enhanced the business plan.
The solution will help municipalities significantly reduce expenses on infrastructure assets’ management (by 30%) through services’ optimization. By commercializing its innovative solution, iLocator expects, to employ one person per €0.2 million of generated turnover. We estimate the following socio-economic impact (Year/Turnover t€ /Employees):
2016 - €300 – 4
2017 - €1,380 – 8
2018 - €4,146 – 21
2019 - €8,883 – 44
2020 - €10,605 – 53
2016 - €300 – 4
2017 - €1,380 – 8
2018 - €4,146 – 21
2019 - €8,883 – 44
2020 - €10,605 – 53