The project objective is to understand the European market feasibility of a new, technology enabled healthcare service that is currently being piloted in Birmingham, U.K. The project will develop the understanding needed to subsequently pilot this disruptive healthcare innovation in other parts of the U.K. and Europe – providing the market intelligence to start to take the innovation from ‘niche to mainstream’.
The objective of this Horizon SME Instrument study is to test the feasibility of expanding the model, technology and business plan within the U.K. and initially across an additional 5 European cities. Our specific project outcome will be a business case with early adoption partners, to undertake a series of delivery pilots in other areas of both the U.K. and Europe.
The objectives for this project are:
• To identify and build relationships with appropriate healthcare partners, in 2 additional parts of the U.K. and 5 additional European cities;
• To conduct a market study with local partners in each locality;
• To deliver stakeholder / partner workshops and sessions in each location;
• To develop feasibility for exploitation in each of these 7 additional locations, to include work with local commissioners/payers on understanding local drivers, decision making processes, and propensity to purchase;
• To deliver a complete 2 year strategic European business plan, designed to deliver pilots and subsequently commercialise at scale;
• Identify any blockers to the success of a phase 2 trial with planned mitigation.
