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Accessible, Impactful, Measurable and Socially responsible tutoring


Growing competition for top schools and highly qualified roles has driven growth in demand for tutors in the EU and globally (FT, 2013). However, tutoring remains unregulated, without mechanisms to measure performance and over-reliance on referrals (NEESE, 2011), and high transaction costs which price many schools and families out of the market.

Tutorfair is a marketplace to help schools and parents find great tutors and, for every student who pays, they give tutoring to a child who can't afford it. Tutorfair has proven the concept of a full lifecycle platform for the tutoring sector which is open, disruptive and innovative:
• For tutors, AIMS makes it easier to start and build their business, with opportunities for networking, training and observations to continue development;
• For clients, AIMS makes it easier to find good tutors in a transparent and fair way;
• For the industry, AIMS opens up access to industry wide accreditation and collaboration; and
• For society, Tutorfair brings a one-for-one promise to give tutoring to children who can't afford to pay.
The results of this project will meet objectives for the Open Disruptive Innovation theme by creating a new paradigm on the fast-growing private tuition market, lowering barriers to entry, empowering local agencies and widening access.

With support from the SME Instrument Phase 1, Tutorfair will undertake a technical feasibility and commercial viability assessment of AIMS in the EU28, testing the likelihood of commercial success and potential impacts, on this €14Bn market.

Tutorfair’s 15-strong team aims to make tutoring accessible to everyone, impactful, measurable and socially responsible. With 50yrs of combined experience ommercializing results of R&D for companies incl. LOVEFILM, Sainsbury’s, Procter & Gamble, Zyb and PutITout, the Tutorfair team is well placed to exploit the outcomes of this innovative project and make the growth of tutoring good for everyone.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /social sciences/economics and business

Call for proposal

See other projects for this call

Funding Scheme

SME-1 - SME instrument phase 1


63 Queensmill Road
SW6 6JP London
United Kingdom
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 50 000