Periodic Reporting for period 1 - VINESENTI (NEW GENERATION OF HIGH VALUE-ADDED ANTIOXIDANT FOOD INGREDIENTS FOR THE GOURMET CUISINE)
Reporting period: 2015-05-01 to 2015-10-31
The main objectives of the Phase 1 of SME Instrument have been to study, evaluate and redefine the different factors of VINESENTI project in order to carry out the Phase 2 successfully. To achieve these objectives, Abro Biotec has carried out a feasibility study which has been divided into the following tasks: a technical study, a market analysis and customer discovery, a commercial and marketing strategy definition, an economic study and the IPR strategy and legal issues. By means of this study, it has been demonstrated that VINESENTI is completely feasible and it also has high commercial potential.
Finally, taking into account all the data obtained from the market study as well as the coaching sessions, we have focused part of our efforts on defining an appropriate commercial and marketing strategy, which has to be updated and developed during the Phase 2 of SME Instrument in order to launch successfully on the global market this novel food ingredient.