For this purpose a market study of the middle scale desalination market (<1.000 m3/day) has been carried out, through analysis of existing documentation and 14 qualified interviews, that confirmed the huge potential of this market niche: it accounts for 540 Million € of annual CAPEX in 2012, with an annual growth rate exceeding 10%. The tourism segment, representing 1/3 of the market niche, came up as being the most relevant for the solution, WATERGATE matching perfectly the expectations of the clients. Indeed WATERGATE is able to offer them a safe, reliable and sustainable freshwater supply solution, with a return on investment of 5 years compared to competing solutions. Therefore it has been selected as priority segment for the market introduction, the technology needing to be proven on this segment before being able to diversify towards other economic sectors and public clients. The interest of the tourism sector for the WATERGATE solution has been confirmed by the will of a major leisure actor to be the first pilot costumer of the solution, for a 50m3/day unit that will be set up and tested in the summer 2017.
Based on this study, a communication strategy has been put in place with a new company name and visual identity, a new website and the development of communication material.