Periodic Reporting for period 1 - ACT4INFRA (Innovative Actuators for empowering smart pipeline infrastructures towards secure water, gas and heating supply)
Reporting period: 2015-07-01 to 2015-12-31
3S offers operators of pipe-bound networks cost-effective and secure products for “smart pipeline networks” to get required information out of the underground grid and to enable them to withstand threats in order to protect and control the critical infrastructure. The innovative actuators of 3S are offering the unique opportunity of efficient retrofitting of buried valves, as their mobile communications, energy and space saving technology requires no expensive construction effort or specific infrastructure for upgrading existing valves. Thus, they are suitable tools to efficiently operate smart and secure networks.
To successfully commercialise the technological advantages of its technology, 3S conducted a feasibility study in phase 1 of the project, comprising i) a market analysis including analyses of market structures, customer needs, market conditions in different countries, and ii) strategy approaches derived from this analysis including, cost structures and pricing strategies, distribution strategy, economy of scale and production strategies.
The studies confirmed the feasibility of the project and its promising business potential. Furthermore, it shaped 3S’ strategic approach for commercialisation that should be realised through a large scale pilot demonstrations during Phase 2 of ACT4INFRA.
• Analysis of market structure, customer needs and technical requirements
• Market survey, incl. identifying key players, distribution channels and required certifications
• Cost analysis for different business scenarios and forecast
• Market entry strategy
• Development of criteria for evaluation of suitable distribution partners
• Analysis of production capacities
• Roadmap for production scale-up
• Analysis of cost and efficiency benefits
• Strategy for optimized production
The market analysis provided highly valuable information about the most attractive European markets, key players and their needs. These insights helped 3S to devlop a profound market-entry and market development strategy including a ranking to enter foreign national markets and a scheme for evaluating suitable distribution partners. Dedicated calculations and an analysis of the production scale up yielded important results to manage the market roll-out and the future expansion of the company. All information were included in an updated business plan und confirmed 3S proposition to apply for SME instrument phase 2 funding.
In addition, the project was an important facilitator for 3S’ business development. The economic impact of this project and the perspectives for diversification, European expansion and company growth are very large and imply a valuable investment in a new production facility, harbouring intentions for global expansion. The vision of 3S is to become a leading company for secure and smart solutions in the pipe-bound infrastructure sector and to reinvest generated financial resources into the further implementation of innovative ideas at 3S.