"Technical/scientific in progress implementation and status:
Entostudio Srl conducted a screening about the needed protocols as well as set up the relevant equipment to be used for the efficacy tests of Wonderants (the name of the product in the Italian language will be ""Formichina scappa via"", i.e. ""Little Ant run away""). The tests were carried out in summer time as the best period for trials; ants, in fact, are particularly invasive in this season.
Regulatory and IPR:
Gaba Srl conducted a careful analysis of Wonderants formula and related components in order to evaluate and to determine the best solution to be offered to the market, i.e. liquid or powder. This implied a detailed analysis of all the EU regulations related to the above-mentioned type of product; the analysis included the very recent EU regulations published in the last few months as well as the screening of all the scientific bibliographic documentation available in oder to properly assess the most suitable product to be viable at EU level. A particular care was given to detect and screen what kind of efficacy trials are needed with respect to the chosen final solution requested by the national authorities of the selected target markets. A complete report was produced outlining the next steps for Wonder Ants to be compliant to the EU as well as country markes regulations.
As regard IPR, a carefull FTO was conducted in order to confirm Wonder Ants viability. On top of this, a detailed screen and detection of potential claims from third parties playing the eco-friendly repellent market sector was conducted as well as a check on any third parties intellectual property right (namely patents or trade secrets) that could be potentially infringed by Wonder Ants. The FTO showed that at present time no other relevant competitors filed patents similar to Wonder Ants, thus in principal risks are low.
Market Analysis:
A detailed market analysis was initiated at the star of the project and elaborated in details all along the project duration. The analysis investigated the market context, screening ""total available market"", country markets segmentation, industry drivers, market trends, highlighting market size and growth potential; an analysis of the demand with respect to the product value proposition was elaborated; target audience analysis and customer segmentation was carefully investigated; initial target countries for the product introduction and potential market applications. A SWOT analysis was also elaborated in order to identify potential barriers as well opportunities to exploit at best. As a result, we identified the strategic country markets for the initial introduction of the product into the market, paving the way for the Strategic and Implementation Plan elaboration.
Strategic and Implementation Plan:
On the basis of the technical/scientific as well as business activities conducted, we elaborated the Strategic and Implementation Plan for Wonder Ants, including the identification of the go-to-market strategy, key distribution chains, key resources and partners needed, relevant stakeholders to be involved. Communication and promotional means to engage both all the target audiences selected were elaborated and consolidated.
At the same time, a resource analysis was conducted, identifying cost structure and outlining financial resources in order to provide a crystal-clear understanding of the potential of the product on the market and how the proposed innovation can boost our growth as a company."
