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Creating and Delivering Shared and Personalised Multi-Screen Broadcast and Broadband Experiences

Objective

Surveys show that, although around 80% of people are using a second device (phone, tablet or laptop) when watching TV only 20% of them are engaging with ‘companion content’.The 2-IMMERSE project will innovate around the delivery of experiences that are created to be multi-screen in production yet delivered to be flexible across single and multiple-screens and responsive to the preferences of individual audience members.

We will build and trial services that deliver multi-screen experiences of high value content including theatre, Grand Prix motorcycle racing and live professional football in the home, in school and in public venues. The resulting delivery platform will be open to extension by third parties enabling new genres of multi-screen experiences to be created for content beyond sport and Drama. New multi-screen services will merge content from broadcast and broadband sources and support new visualisations, viewpoints, data and replay facilities in addition to social network functionality such as chatting, commenting, polling

The goal of 2-IMMERSE is to allow TV service providers to break free from the constraints of rendering a broadcast stream onto a single 16x9 frame and to develop compelling experiences that combine synchronised, interactive and customisable content service applications to provide individual and shared content customized to the number and type of screens available and the preferences of the audience. In doing so our aim is to open up to audiences capabilities for configuration and control only available currently to producers and presenters (e.g. “show replay again here, keep the leaderboard on this tablet and the view of the crowd on that second wall screen”).

Field of science

  • /social sciences/sociology/governance/public services

Call for proposal

H2020-ICT-2015
See other projects for this call

Funding Scheme

IA - Innovation action

Coordinator

BRITISH BROADCASTING CORPORATION
Address
Portland Place Broadcasting House
W1A 1AA London
United Kingdom
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
EU contribution
€ 714 970,61

Participants (6)

BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY
United Kingdom
EU contribution
€ 617 077,90
Address
Newgate Street 81
EC1A 7AJ London
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
STICHTING NEDERLANDSE WETENSCHAPPELIJK ONDERZOEK INSTITUTEN
Netherlands
EU contribution
€ 729 022
Address
Winthontlaan 2
3526 KV Utrecht
Activity type
Research Organisations
INSTITUT FUR RUNDFUNKTECHNIK GMBH
Germany
EU contribution
€ 684 651,05
Address
Floriansmuhlstrasse 60
80939 Munchen
Activity type
Research Organisations
ILLUMINATIONS (TELEVISION) LIMITED
United Kingdom
EU contribution
€ 279 083,88
Address
Arcadia Avenue 34 Trojan House
N3 2JU London
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
CISCO INTERNATIONAL LIMITED
United Kingdom
EU contribution
€ 648 300,23
Address
1 Callaghan Square
CF10 5BT Cardiff
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ChyronHego AB
Sweden
EU contribution
€ 317 519,33
Address
Tegeluddsvagen 3
SE-115 41 Stockholm
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)