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Creating and Delivering Shared and Personalised Multi-Screen Broadcast and Broadband Experiences

Objective

Surveys show that, although around 80% of people are using a second device (phone, tablet or laptop) when watching TV only 20% of them are engaging with ‘companion content’.The 2-IMMERSE project will innovate around the delivery of experiences that are created to be multi-screen in production yet delivered to be flexible across single and multiple-screens and responsive to the preferences of individual audience members.

We will build and trial services that deliver multi-screen experiences of high value content including theatre, Grand Prix motorcycle racing and live professional football in the home, in school and in public venues. The resulting delivery platform will be open to extension by third parties enabling new genres of multi-screen experiences to be created for content beyond sport and Drama. New multi-screen services will merge content from broadcast and broadband sources and support new visualisations, viewpoints, data and replay facilities in addition to social network functionality such as chatting, commenting, polling

The goal of 2-IMMERSE is to allow TV service providers to break free from the constraints of rendering a broadcast stream onto a single 16x9 frame and to develop compelling experiences that combine synchronised, interactive and customisable content service applications to provide individual and shared content customized to the number and type of screens available and the preferences of the audience. In doing so our aim is to open up to audiences capabilities for configuration and control only available currently to producers and presenters (e.g. “show replay again here, keep the leaderboard on this tablet and the view of the crowd on that second wall screen”).

Coordinator

BRITISH BROADCASTING CORPORATION
Net EU contribution
€ 714 970,61
Address
Portland Place Broadcasting House
W1A 1AA London
United Kingdom

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Region
London Inner London — West Westminster
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Other funding
€ 0,00

Participants (6)

BRITISH TELECOMMUNICATIONS PLC
United Kingdom
Net EU contribution
€ 617 077,90
Address
1 Braham Street
E1 8EE London

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Region
London Inner London — East Tower Hamlets
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 325 895,60
STICHTING NEDERLANDSE WETENSCHAPPELIJK ONDERZOEK INSTITUTEN
Netherlands
Net EU contribution
€ 729 022,00
Address
Winthontlaan 2
3526 KV Utrecht

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Region
West-Nederland Utrecht Utrecht
Activity type
Research Organisations
Other funding
€ 26 840,53
INSTITUT FUR RUNDFUNKTECHNIK GMBH
Germany
Net EU contribution
€ 684 651,05
Address
Rundfunkplatz 1, C/o Bayerischer Rundfunk
80335 Munchen

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Bayern Oberbayern München, Kreisfreie Stadt
Activity type
Other
Other funding
€ 0,00
ILLUMINATIONS (TELEVISION) LIMITED
United Kingdom
Net EU contribution
€ 279 083,88
Address
Arcadia Avenue 34 Trojan House
N3 2JU London

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Outer London — West and North West Barnet
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 119 607,37
CISCO INTERNATIONAL LIMITED
United Kingdom
Net EU contribution
€ 648 300,23
Address
1 Callaghan Square
CF10 5BT Cardiff

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Region
Wales East Wales Cardiff and Vale of Glamorgan
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 277 842,96
ChyronHego AB
Sweden
Net EU contribution
€ 317 519,33
Address
Tegeluddsvagen 3
SE-115 41 Stockholm

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Region
Östra Sverige Stockholm Stockholms län
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 136 079,71