VisualMedia will be developed taking advantage of the know-how and experience of the consortium partners in social data management, real-time 3D graphics, advanced interaction systems and current industry standards. The interdisciplinary work will lead to the development of a highly competitive and robust solution.
Recently, global real time graphics solutions providers like Avid/Orad, Vizrt, Chryon or Ross have added social media capabilities to their platforms, however, these programmes come with some significant limitations:
• These companies are not experts in social media analysis and related social formats. Thus, in terms of overall flexibility, operational power and information density, the social media data retrieved and represented graphically by these ad-hoc solutions is severely limited as compared to data retrieved and formats constructed by Story from never.no.
• In addition, any social provision of these solutions has been done at a low level and is only accessible by technically trained graphics engineers, and not by social editorial teams. This should be put in contrast with the VisualMedia solution which offers an intuitive and easy-to-use workflow environment, designed for carrying out day-to-day production and moderation tasks by non-technical (social) media teams.
• Potential customers need to purchase a complete system from this global and expensive graphics solution to retrieve and display social media information, even if they want to keep their current graphics systems. The high costs of these platforms implies that only large corporation can afford purchasing access to social media graphics this way.
The VisualMedia solution will not suffer from these inefficiencies by providing a fully integrated solution based on state-of-the-art solutions for both 3D graphics and social media management. This will not only allow the display of high-quality 3D graphics but will also allow for content to be generated automatically from data streaming in through various social media channels, overlaid with sophisticated filters and other logic. Furthermore, offering the opportunity for users to interact intuitively with visualized information through integrated second screen applications will significantly raise the level of engagement.
VisualMedia it is envisaged as an affordable and stand-alone augmented reality social media graphics solution that can coexist with other real-time graphics solutions in the broadcaster. This innovative solution will be devoted to creating and launching social media graphics without competing with existing graphics technology provided by other engines.
Since the VisualMedia solution will be a stand-alone, scalable and affordable social media 3D graphics solution, any TV channel will be able to produce social media graphics for their productions. The VisualMedia solution will be adapted to the needs of the television by equipping it with simpler or more complex representations of the graphics. For this reason, VisualMedia will be validated in small, medium and large broadcasters in Europe.
It is expected that at the end of the project the fully integrated solution will offer a unique environment for producing social TV with attractive, eye-catching, real-time (3D) graphics. The technological and commercial potential of these formats is huge and the VisualMedia community brings together a combination of skills that make this solution unique and of great value to everyone involved.
