Periodic Reporting for period 2 - ASSET (Instant Gratification for Collective Awareness and Sustainable Consumerism)
Reporting period: 2017-07-01 to 2018-11-30
The ASSET project boosts collective consumerism by empowering the articulation of the individual.
ASSET emphasizes the power of collective purchase decisions, which originate by independent literate choices of the individual. ASSET shows that literate choices are not in vain, that there are lots of people who think the same and that their collective action does make a difference. This process generates collective awareness and facilitates sustainable consumption.
Collective Awareness and Sustainable Consumption
Within field tests, we involve existing communities of user. Doing so, we demonstrate how the new form of political consumerism forms a community, how it educates people and how it multiplies. Simply put, we demonstrate the formation of collective awareness and thereby facilitate sustainable consumption.
We scientifically investigate the pioneering approach, and provide better understanding of the processes of collective awareness. We study the outcome of the ASSET consumerism on how it affects retailers and users. The consequences of ASSET consumerism are not only monetarily addressing retailers and producers but also by raising awareness for their assets which address sustainability. Retailers and producers are encouraged to address qualities which go beyond GDP, such as social working conditions or showing ambition for a fairer economy.
We are now just before the first field test to involve test users and to improve the ASSET pilot platform via their feedback.
Already, the overall concept together with the localization method was recognized as substantially new and published in a journal article.
The upcoming field tests are expected to give insight on how self-organizing and collective awareness processes can arise and how the introduced complexity reduction tool (the rating functionality) will improve the way of decision making amongst
Support systems in the decision making process for users are applicable to diverse facettes in society. We expect that the insights from the field tests in the ASSET project will encourage more initiatives to help citizens for informed decision making.