Deliverables
The strategy contains the goals, activities, responsiblities and guidelines for all communication and marketing activities in the project.
The plan sets out how data that will be generated during the project will be managed.
The document will describe the methodology for determining the winners of the DOMINO challenge.
The document on frequently asked questions will answer questions that potential participants might have on the DOMINO challenge.
The plan sets out the exact timing and detailed activities in each work package.
The document will contain the tailored advice for behavioural change to save energy that will later be presented via the app.
The visual identity for DOMINO is collection of files that contains visual elements like the logos for DOMINO and a style guide for designing all visual aspects in the projects outputs (e.g. what fonts to use, what colours to use).
The marketing materials will include a video, banner and Facebook adverts aimed at potential as well as registered participants in the challenge and a wider, interested public who are not directly involved in the DOMINO project.
The video will present and advertise the DOMINO challenge.
The campaign will contain a number of well-targeted messages for advertising the DOMINO challenge.
In harmony with the visual identity, the web banners will advertise the DOMINO project.
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