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DOMINO - Connecting Europe, Saving Energy

Deliverables

Communication and marketing strategy

The strategy contains the goals, activities, responsiblities and guidelines for all communication and marketing activities in the project.

First draft of the data management plan

The plan sets out how data that will be generated during the project will be managed.

Methodology for challenge developed

The document will describe the methodology for determining the winners of the DOMINO challenge.

FAQ

The document on frequently asked questions will answer questions that potential participants might have on the DOMINO challenge.

Detailed and updated timeline and work plan

The plan sets out the exact timing and detailed activities in each work package.

Document with tailored advice

The document will contain the tailored advice for behavioural change to save energy that will later be presented via the app.

Visual identity of the project

The visual identity for DOMINO is collection of files that contains visual elements like the logos for DOMINO and a style guide for designing all visual aspects in the projects outputs (e.g. what fonts to use, what colours to use).

Marketing materials

The marketing materials will include a video, banner and Facebook adverts aimed at potential as well as registered participants in the challenge and a wider, interested public who are not directly involved in the DOMINO project.

Production of video for outreach campaign

The video will present and advertise the DOMINO challenge.

Execution of Facebook advert campaign

The campaign will contain a number of well-targeted messages for advertising the DOMINO challenge.

Web banners for electronic advertisement

In harmony with the visual identity, the web banners will advertise the DOMINO project.

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