To turn the idea into a tangible product, first we had to make sure if it is technically and financially feasible. With the support of TUBITAK (The Scientific and Technological Research Council of Turkey) we completed the first R&D stage, and produced a functional prototype for the first field tests. We filed a patent application to the national patent office, and made preparations for international protection. During the SME Instrument Phase 1 of the Horizon 2020 program, we performed a detailed research regarding our target markets, filed a PCT application, arranged stakeholder meetings, conducted interviews with experts, and developed a sales & marketing strategy based on the gathered information. From the results of the study, we have understood that the idea behind RoadWriter is indeed feasible, and started to prepare for the next stages of our project.