TORO’s objective is to unlock Mobile Commerce throughout Europe, while enabling the incumbent players in each of the markets to keep their position among themselves in a newfound balance, and move maximum activity to the mobile. After years of isolated experiences carried out by Telcos and Banks, resulting in 55 failed mobile wallet initiatives across Europe, it appears that only an open, secure, cost-effective, neutral, fully scalable mobile wallet platform with a “platform model”, has the capacity to federate the incumbent players willing to address the opportunity of mobile commerce (in-store with NFC, and online), and create the necessary user adoption.
Passclub is a central, neutral, versatile and independent commercial platform, with extensions possible in every market that syndicates the incumbent players of national Mobile Commerce ecosystems, allowing them to share a unified technical platform (developed, operated, and maintained by TORO) and to enable their business on the mobile with the highest possible level of interoperability, scalability and security.