Work performed during the reporting period has been carried out from August to October 2015, covering the following tasks to assess the technical, commercial, and financial viability of our LiraTower proposal.
Task 1: Determination of the detailed scope of the project, by estimating the timing, budget, and specific activities required for the design, certification, industrialization, and commercialization processes of LiraTower.
Task 2: Identification of potential stakeholders (ie. construction partners, key partners, wind manufacturer third parties) in the European wind energy market to establish commercial agreements offering our LiraTower design and construction tools.
Task 3: A cost estimation of the Design Assessment of the 134m high LiraTower for a GAMESA G132-3.3MW WTG has been carried out.
Task 4: A deep intellectual property and regulations analysis (IPR) have been carried out in order to assess LiraTower patent application (P201530080) freedom-to-operate status. The patent of others have been analysed to determine whether LiraTower solution infringed any other patent claim.
Task 5: A thorough research of LiraTower target market has been done, analysing both the European and Global wind energy sector; supply vs demand, future trends, financial benefits, government support, and legislation are included.
Task 6: The Market Study also refines the analysis of the potential competitors, showing evidences of the LiraTower project profitability in the target markets while emphasizing its competitive advantages.
Task 7: A commercialization strategy of LiraTower has been elaborated. To get into direct contact with European potential clients various channels will be used: directly, trade fairs, conferences, and flagship projects. Other communication ways such as a web page and publications will be also used.
Task 8: The financial assessment of the LiraTower solution set the business margins for entering the market of next-generation wind turbines, considering the first sales activity in 2018 and a prediction of sales and benefits until 2022. Contract alternatives such as non-exclusive licensing of our patent and/or as revenue share have been considered.
Task 9: Evaluation of the project risks from a technical, commercial, and financial perspective has been carried out along with their mitigation plan.
In addition, a business plan has been done to complete the LiraTower marketing strategy in line with the current state and future commercial plans of the project.